Lead Technology Consultant

3 weeks ago

Cape Town, South Africa Acceleration Full time

Lead Technology Consultant, Sub Saharan Africa

**ACCELERATION OVERVIEW**:
Acceleration is WPP’s specialist practice for Google Marketing & Cloud Platforms. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.

Our contribution is measured by our clients’ success. We understand that speed to value is critical. This is why we release value at every step of the process. Every day we build our skills and hone our craft to get our clients the results they deserve.

We are Acceleration: We turn bold ambition into business reality.

**ROLE OVERVIEW**:
Reporting to Principal Consultant - SSA, the Lead Technology Consultant - Digital Analytics plays a critical role delivering analytical solutions for Clients. As Digital Analytics Lead you will work with clients to identify core reporting needs and document and translate those into delivery of analytics projects. You will be the main escalation point for other analytics consultants on projects.

**AREA OF EXPERTIZE**:
**IDEAL CANDIDATE**:
We are looking for a Digital Analytics Consultant to offer domain expertise and client support for our SSA market. You will work closely with stakeholders and various client-side departments to oversee design, development, and validation of Analytics data for the Google Analytics platforms.

This role focuses on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally. This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels that our clients leverage.

**RESPONSIBILITIES**:

- Hands on implementation of clients’ analytics accounts including properties, user management, dashboards, and reporting
- Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics GA4 360 suite
- Escalation point for Digital Analytics Consultants
- Architect client-side “source of truth” such as a Site Analytics and Marketing Intelligence platform or dashboard
- Source key customer insights through data and testing to define KPIs and inform our digital campaigns
- Establish standard processes for clients’ digital properties to set up, maintain and track data for reach, engagement, performance, and other behaviour metrics
- Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
- Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
- Nurture clients’ understanding of the importance of building & testing an attribution strategy across media buys; act as a consultative resource to help clients understand what their own testing models should look like
- Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media - predominantly deterministic, potentially probabilistic models
- Drive towards higher effective rate between client value and costs; build efficiencies into repeatable processes and scale globally
- Educate internal teams on existing/new features and capabilities in Google Analytics and other analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for long-term Customer Analytics needs

**REQUIREMENTS**:

- 5+ years hands-on experience with Google Analytics 360 (UA and GA4) and Google Tag Manager
- Experience in implementing and working with other Tag Management Systems to deploy Google Analytics 360/GA4
- Installation & Architecture experience with Google Analytics (360), GA4, Tealium IQ, Adobe Launch. Adobe Analytics, Data Studio, C3, Salesforce, Adobe Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
- Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
- Bachelor’s degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
- Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights
- Able to relay technical requirements to en

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