Research and Marketing Manager

3 days ago

Johannesburg, South Africa V recruitment Full time

Develop and implement a marketing research and planning strategy that will position the Scheme in relation to other administrators, medical schemes, and healthcare players.
- Conduct market research activities to identify targeted corporate clients and special interest groups, in the segmentation model.
- Plan the Company’s market segmentation approach.
- Advise management on marketing research trends and issues impacting the Company.
- Contribute to the planning and execution of marketing Provide input into the development of the Integrated Marketing and Communication strategy.
- Develop a supporting tactical plan for the division to ensure the execution of the strategic objectives and goals.
- Drive the implementation of the tactical plan by developing and allocating operational activities, and ensuring alignment to the achievement of operational targets.

Use insights gained through business information to compile reports, and metrics to measure success and inform the business decision-making process and realign objectives.
- Monitor and continuously evaluate the progress of the company's achievements against the tactical plan and strategic objectives.
- Collaborate and support in developing and executing research studies utilising the best research techniques.
- Perform customer-relevant, competitor trends, external/economic environment analysis to remain informed on market trends, competitor trends/ best practices and provide thought leadership recommendations.
- Effectively collaborate with other team members in all steps of the research process to optimally understand our stakeholders and identify opportunities.
- Analyse data and interpret patterns to inform and communication campaigns based on research insight to position the çompany's favourable in the market.
- Work in conjunction with the company, and other divisions as partners, and assist with research and planning strategies.
- Coordinate the market research activities of all areas of the organisation that are involved in delivering a service to stakeholders.
- Develop and drive stakeholder research to inform product design and oversee the benefit design process.
- Lead all aspects of the product design process during project delivery including timelines, assigning responsibilities, updates, and issue resolution.
- Proactively lead advanced market research projects with survey programming, sample delivery, and post-field deliverables from kickoff to a successful close.

**Experience and Qualifications**:

- Bachelor of Social Sciences/Commerce in Marketing/ Research/ Market Research
- Postgraduate General Marketing qualification would be a distinct advantage
- min 5 years experience in marketing and research space
- Knowledge and experience in gathering, analysing, interpreting, reporting, and delivering customer/stakeholder/market insights from research
- Proven ability to work on multiple projects simultaneously.

**Job Type**: Permanent

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelors (preferred)

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