Chief Marketing Officer

5 months ago

Cape Town, South Africa Progressive Edge Full time

Cape Town or Jhb (Hybrid)
We are on the hunt for a strong Branding & Marketing Executive with experience in the Tech space to lead the rebrand and marketing of an expanding company making hugest changes
A values-driven, expanding PropTech company, places a strong emphasis on service, collaboration, innovation, agility, and grit. These core values fuel their culture and propel their success in the fast-paced world of Proptech.
With a focus on cutting-edge technology and a customer-centric approach, this company has is looking to established itself as the top online platform in its niche and they are looking for smart individuals to help them get there.
As part of their ambitious growth strategy, this company offers unparalleled opportunities for talented individuals to join their dynamic team. They embrace a culture of innovation, continuously seeking new ways to stay ahead in a rapidly evolving industry.
If you are a motivated professional with a passion for digital transformation and want to be part of an industry-leading organization, this is your chance to contribute. Join this innovative company and help shape the future of Proptech.
Job Summary

**Responsibilities**:
Develop and implement marketing campaigns across various channels within an IT environment with an SEO focus
Conduct market research and analyse consumer behaviour to identify new opportunities within the Property/ Tech industry
Develop and Implement the Brand Strategy
Develop and manage budgets for marketing campaigns with a focus on ROI and SEO performance metrics
Manage Outsource partner performance and relationships
Track and analyse key performance metrics to measure the success of marketing initiatives in an Ecommerce environment
Direct Brand research and development
Develop the Marketing Strategy for new and existing products
Oversee implementation of the Marketing Strategy including campaigns, events, digital marketing and Public Relations (PR)
Oversee and evaluate market research and adjust marketing strategy to meet changing markets and competitive conditions
Work closely with the Customer and product teams; enabling them to meet their commercial objectives by providing them with appropriate content, tools and materials
Direct staffing, training and performance evaluations to develop and control sales and marketing programs
Ensure that the marketing objectives are implemented by the marketing teams
Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
Develop and recommend product positioning and packaging to produce the highest possible long-term market share
Work closely with product management team to define content, marketing materials and programs
Establish and maintain a consistent corporate image throughout all categories, product lines, promotional materials and events
Manage social media presence and direct programs to improve social media reputation and recognition
Develop and deliver Corporate Communications strategies for the organization.
Undertake continuous analysis of competitive environment and consumer trends
Establish and maintain relationships with industry influence's and key strategic partners
What you Need to Succeed

**Qualifications and Experience**:
Bachelors or masters degree in marketing
Proven track record in developing and implementing Banding and Marketing Strategies
8+ years of experience in brand marketing, preferably in a B2B environment
Strong project management skills with the ability to manage multiple initiatives simultaneously
Demonstrated experience with digital marketing channels and analytics tools
Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams
Creative thinker with the ability to develop innovative marketing strategies and campaigns
Strong analytical skills with the ability to analyze data and extract insights to inform marketing decisions
Proven track record of success in senior marketing role
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics
Customer-oriented approach and aptitude

**Leadership Skills**:
Leads Others
Enthusiastically approaches own work and creates a sense of passion around getting staffs work done, thus obtaining willing buy-in to goals and commitment to performance. Demonstrates a type of leadership characterised by a participative approach to leadership and people enablement.
Drives Innovation and Change
Identifies necessary innovation or change and takes charge of the process.
Selects value adding innovation or change and prepares people timeously so as to get buy in and to set goals and assign responsibilities.
Able to execute transformation in people, processes, practice and results.
Drives Communication
Establishes open channels of communication within and across own division.
Ensures transparency and open dialogue that enables individuals to be up to date with business information

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