Pr & Communications Manager

2 weeks ago


Johannesburg, South Africa Nedbank Full time

**Job Classification**
- **REQ: 126191 - Refilwe Falatsi**:

- **Closing Date: 124 May 2023**:

- **Division: Wealth Management SA | Client Enablement**:

- **Employment Equity Statement: Preference will be given to individuals from underrepresented groups.**
- Job Family- Marketing, Communication and Research
- Career Stream- Communications And Public Relations
- Leadership Pipeline- Manage Self: Professional

**Job Purpose**
- The role requires a strategic mindset to coordinate External Communications activities, problem-solving techniques to address issues in an effective manner, with exceptional written and verbal communication skills. The incumbent will utilise market research insights o inform the external communications strategy. Collaborate and provide input into an integrated marketing communications strategy to increase Nedbank's share of voice, drive thought leadership and brand amplification amongst key stakeholders, utilising existing, new, and innovative platforms.**Responsibilities**:
**Establish guardrails**
- Design and monitor best practices for all external communications.
- Contribute to the communications assets in line with brand guidelines.
- Collaborate on governance framework, approach, and methodologies to deliver external communications.
- Develop strategies, playbooks and templates for external communications activities.

**Develop/implement external communication strategy and plans**
- Provide input into PI planning and QBR for external communications efforts related to mission specific activities.
- Collaborate on an external communications strategy for input into the integrated communications strategy.
- Identify opportunities to expand reach of the Nedbank brand to improve client engagement and communication.
- Identify opportunities to build media presence and increase share of voice amongst competitors.
- Responsible to proactively identify opportunities in the media and similar platforms to enhance overall marketing communications efforts.

**Analyse reporting for continuous improvement**
- Analyse, monitor and track uptake and insights from external communications efforts and activities to track performance and inform future decision making.

**Provide advisory role to missions**
- Provide an advisory role on external communications to missions.
- Review communication elements in missions.

**Media and stakeholder relationships**
- Build and manage relationships with media and other stakeholders to protect, defend and enhance Nedbank's reputation.

**Supports brand enablement and communication**
- Implements PR\Marketing Communications efforts to position brand and marketing campaigns with relevant stakeholders.
- Ensure alignment that best drives and positions the brand narrative amongst stakeholders.

**People Specification**
- Essential Qualifications - NQF Level- Matric / Grade 12 / National Senior Certificate
- Advanced Diplomas/National 1st Degrees
- Preferred Qualification- B.Degree and N Diploma specialising in Communications, Journalism, Marketing- Essential Certifications- Minimum Experience Level- 5 years' experience Communications (generalist); External communications**Technical / Professional Knowledge**
- Communication Strategies
- Governance, Risk and Controls
- Writing, editing, proofreading, layout and design skills
- Knowledge of the printing/publishing, broadcast, digital & social media industry practices & princip
- Experience in developing and implementing media/ advocacy and/or communication campaigns
- Ability to engage in a relevant and credible manner with internal and external stakeholders at vario
- Company/Division/Cluster/Business Unit specific business knowledge
- Behavioural Competencies- Adaptability
- Building Partnerships
- Communication
- Decision Making
- Quality Orientation
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_


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