Manager: Brand and Communications

3 weeks ago

Johannesburg, South Africa PPS Recruitment Full time

**Job Advert Summary**:
Responsible to drive a powerful and appropriate Brand & Communications strategy with the intent of maximising the relevance of the Gemini brand across various platforms both internal and external.

Reporting to the Chief Marketing & PR Officer: the incumbent will be responsible for delivering Brand, Marketing and Communications (incl. Public Relations) activities. Some of the key deliverables will include:

- Brand Strategy development and implementation
- PR and Communications Strategy development and implementation
- Overseeing GTM campaigns that effectively position the Value Proposition and drive acquisition
- Intermediary Engagement plan
- Budget management
- Agency Relationship and Stakeholder management
- Brand Health tracking and competitor analysis
- Monthly reporting

**Minimum Requirements**:

- Degree or Diploma equivalent NQF level 6 qualification in Marketing, Communications or Business
- Postgraduate degree or equivalent NQF level 7 qualification in marketing (preferred)

**Knowledge & Experience"**
- 8 - 10 years’ experience in marketing & communication (including PR).
- 3 - 5 years’ experience in a management role within marketing.
- Knowledge and understanding of marketing management principles and practices.
- Knowledge and experience in financial services (Insurance) environment would be advantageous

**Strategic Orientation**:

- Astute knowledge and understanding of the Gemini & PPS vision, strategy and member value proposition, competitive landscape and market trends.
- Acts with confidence and works independently and/or under own direction
- Takes extreme ownership of deliverables as well as forecasting future activities.
- Translating brand strategies into brand & communications plans, brand positioning campaigns and go-to-market strategies.

**Communication**:

- Strong ability to communicate effectively with all stakeholders.
- Is articulate and communicates in a logical way and structures information to meet the needs and understanding of intended audiences.
- Expresses opinions, information and key points of view clearly and assertively.
- Is confident in conceptualising, building and presenting plans.
- Anticipates and responds appropriately to the needs, reactions and feedback of any given audience.
- Intentional about forming and maintaining relationships.

**Commercial Acumen**:

- Demonstrates awareness of market trends and opportunities, showing an ability to convert insights into activities that develop and grow the business.
- An understanding of how Brand and Communication adds value to the business, allowing it to realise it’s strategic and commercial ambitions.
- Is adept in the use of the latest MS Office package, particularly Excel, Word and Power-point.
- Ability to adapt to technology and innovation (curiosity)

**Interpersonal and Intrapersonal Skills**:

- Positive
- constructive, optimistic and confident.
- Dedicated
- committed, loyal and steadfast.
- Meticulous
- demonstrates a commitment to quality and excellence in the execution of work.
- Self-motivated
- undertake or continue a task or activity without prodding or supervision.
- Conscientious - hardworking, diligent and reliable.
- Adaptable
- work effectively within a variety of diverse situations, and with diverse individuals.
- Team player
- cooperative, contributing and supportive of team members
- Resilient
- effectively handle stressful or pressurised situations
- Integrity
- adherence to accepted principles of right and wrong

**Strategic Management**:

- Creates alignment between the commercial 5-year business strategy and marketing & Communication strategies, including ensuring adequate reporting on initiatives.
- Sets actionable strategic priorities for marketing that are aligned with the business objectives and ensures successful implementation and measurement.
- Develops and implements core business research measurement and reporting.
- Monitors and measures brand equity and adjusts all initiatives accordingly.
- Continuously reports on key findings on core business initiatives, progress and overall business performance across various stakeholder groups.
- Supports Chief Marketing & PR Officer in developing strategic Brand & Communication plans to effectively reach and influence customers and intermediaries.
- Lead campaign implementation as per the annual marketing calendar.
- Support the effective management of Partner Relationships (Agencies & other support stakeholders).

**Duties and Responsibilities**:
**Marketing insights and Consumer Intelligence**:

- Oversees the activities of the brand to ensure consistent and ongoing interpretation of all available information into a coherent and relevant set of actionable strategic imperatives.
- Drives strategic relationships with Business Intelligence to ensure ongoing alignment and collaboration for the purpose of delivering excellent customer experience as well as data-led marketing initiatives.
- Supports brand g

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