Marketing Manager

3 weeks ago

Cape Town, South Africa Faircape Full time

The Faircape Group constitutes a group of companies with interests in a number of activities including Healthcare, Retirement Holdings, Telecommunications, and an ISP, Utility Management and infrastructure installation, Property Management, and related activities.

The Faircape Group is recruiting for a **Marketing Manager **to lead the marketing for our Internet ISP and Fibre providing company, Faircom.

Faircom is a leading Internet Service Provider (ISP) that connects you to the Internet through High-Speed & Uncapped Fibre solutions, Wireless Fibre packages and VoIP connections.

**Specific duties include, but are not limited to**:

- Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels.
- Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be.
- Use SEO principles to maximise copy’s reach
- Manage the planning, implementing and control of marketing campaigns across the brand
- This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
- The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
- Analyse brand positioning and consumer insights
- Research and analyse target market, industry trends and competitors activities
- Target specific market segments to increase sales revenue
- Assessing the business needs of the relevant business units
- Co-create a PPC and Social Media strategy, budget and implementation plan
- Create engaging content for Social Media
- Community management on social media platforms
- Participate in crafting marketing, advertising and communication strategies
- Translate brand elements into plans and go-to-market strategies
- Analyse data
- Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
- Development of effective and creative digital marketing campaigns that contributes to the brands growth
- Develop and on occasion produce creative concepts through the execution on assigned brands
- Research and identify various creative opportunities
- Present copy concepts and final deliverables to the internal team, and management as needed
- Proofing and editing existing copy and adapting as required
- Creating blogs ideas that need to go out to the website and on social media platforms
- Relationship building with external stakeholders
- Planning and project management of field marketing/activations will be required from time to time
- Maintaining the front-end branding and copy of the website, as well as Chatbot
- Maintaining product packages on FNO websites

**Qualifications**:

- Bachelor's Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major

**Experience and Knowledge**:

- Experience in marketing in the ISP industry will be a distinct advantage
- Must have hands-on campaign management experience
- Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
- Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
- Proven ability to develop brand and marketing strategies and communicate recommendations to management
- Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and Photosop
- Experience working with Wordpress
- Advanced writing and language skills

**Skills & Attributes**:

- Leadership skills
- Strategy Development
- Deadline driven
- Discipline - with regard to task completion and accuracy of data
- Organised, with an eye for detail - be able to prioritise a varied workload
- Excellent computer skills
- Excellent communication skills
- Proven organisational skills
- Able to perform under pressure and adhere to strict deadlines
- Results-driven
- Ability to professionally present information (verbal/written) to top management
- Be creative
- Enjoy working in a fast-paced, high demand, high-turnaround environment
- Be a team player with excellent interpersonal skills
- Business acumen

**Specific Requirements**:

- Clear health record
- Clear criminal record
- Clear credit record
- Contactable references

We offer Barista produced coffee available all day to all our staff at Claremont.

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

With centrally located and modern offices just across from Cavendish in Claremont.

Salary on offer is from R 50,000 Cost To Company per month. The amount offered will be dependent on

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