Paid Media Team Lead

3 weeks ago

Cape Town, South Africa Incubeta Full time

**OVERVIEW OF JOB DESCRIPTION**

The Paid Media Team Lead (PMTL) role will form part of the global Operations team, heading up a client pod / region. The PMTL will be responsible for managing a small team, leading their team pod, individually and as a team to achieve targets and objectives. They will be solution driven in achieving team KPIs. They will also form part of an Ops Line Management team to ensure alignment & collaboration across teams. Resource management to ensure their team works efficiently at billable rate and assisting the Operational Country Head with resource requirements into the future. This role requires high expertise within the paid media & tech field as consultancy towards clients, internal operations and commercial teams will have to be provided.

This role includes working closely with clients, commercial, consultancy and ops teams on cross channel media strategies, proposals and RFPs, implementations, quality assurance, measurement plans, optimisations, reporting, and insights.

The PMTL will need to have a solid understanding of client commercials and possibly contribute to how these should be structured. Keeping up to date with global market trends, product updates & innovative paid strategies will form an integral part of this role. The PMTL will need to have a strong understanding of analysing data and advise where campaign strategies can be improved.

Attending client meetings will form part of this role, building strong relationships with them and supporting the commercial team with strategic input and campaign feedback. The PMTL will also need to foster relationships with Partners such as Google and Facebook to ensure the necessary support is provided on platform adoption and building out the client's strategies across these platforms

PLACE WITHIN ORGANISATION
- Reports to the Operational Country Head: US, EMEA & Asia
- Closely interacts with other Paid Media Team Leads
- Works closely with clients on their Paid Strategies
- Works with Client Services, Consultants and Paid Media Managers.
- Works closely with Platform Partners ie. Google, GMP etc to keep ahead of tech, gain access to beta's & conferences etc.

TASKS
- Employ strategic campaign setup across multiple platforms
- Work closely with consultants, client services and clients to implement media strategies
- Lead and manage an operational client pod, providing mentorship and growth opportunities
- Ensure quality control of all strategies implemented within your client pod
- Collaborate with other Operational Team Leads to ensure alignment within the broader operational team, sharing learnings & understanding market trends
- Being able to troubleshoot issues and presenting solutions
- Analyse campaign performance and make recommendations for optimisation across all clients and campaigns with your pod, where required, leading paid media managers in the right direction
- Ensure all correct revenues and media costs are monitored and reported on
- Ensure all administration is accurate and up to date
- Ensure profitability of your team, that they work efficiently at billable rate
- Succession planning and resourcing into the future.
- Act as support and a point of contact to provide strategic (or any other) support where needed
- Joining internal and client meetings
- Assisting with client strategy and re-strategies
- Knowledge transfer within your pod, broader ops team and with client services
- Assisting your pod with reporting discrepancies, tracking issues and testing new features
- Regular testing of new features within platforms
- Being able to self train on new platforms and share knowledge within the team
- Spot testing of pixels / tracking setups
- Documentation of processes to ensure involved parties are privy to best practice

**Requirements**:
KNOWLEDGE AND EXPERIENCE
- A minimum of 6+ years experience within the digital industry
- Experience as a paid media manager for a minimum of 4 years working within paid platforms eg Google Ads, Facebook, DV360 etc.
- Well-versed in performance marketing, yielding results for client's investments, ie. sales / lead conversion & omni-channel acquisition
- Experience as a paid strategist beneficial, planning and executing on cross-channel marketing strategies.
- Desired experience with measurement plans & tracking
- Illustrate strong relationships with Technology partners; Google, Facebook, Publishers etc.
- Experience with website analytics tools (e.g. Google Analytics)
- Strong skill set in navigating teams & where expertise is needed. Identifying issues before they arise and addressing them accordingly
- Able to operate within grey areas and without clear direction, the OTL should advise what is required
- Experience in managing high pressure situations & tights deadlines
- Experience in working within a fast pace global operational team
- Experience in working directly with clients & commercial teams
- Clear understanding of digital commercial models and being able to

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