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Paid Media Lead

1 month ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

**ABOUT THE ROLE**:
As the Paid Media Lead, you will lead our efforts in both learner acquisition and revenue generation, combining the strategic oversight of marketing with a deep focus on performance and admissions. This role requires a dynamic leader who can bridge the gap between marketing and sales, ensuring that all activities are aligned towards driving growth across all learner acquisition channels.

You will oversee our B2C and B2B marketing strategies, driving admissions growth through innovative marketing campaigns, performance analytics, and optimisation of the full user journey from lead generation to enrolment.

As part of the senior management team, you will also be instrumental in shaping the organisational culture and contributing to strategic decisions that impact the company's growth trajectory.

**RESPONSIBILITIES**:
**Marketing Strategy & Execution**:

- Develop and execute comprehensive marketing strategies to drive learner acquisition and enrolment across multiple channels, including digital marketing, paid search, social media, and SEO.
- Implement and optimise performance marketing initiatives to maximise ROI, focusing on lead generation, conversion rate optimisation, and customer retention.
- Work closely with the marketing team to ensure seamless integration of campaigns and consistent messaging across all platforms.

**Data-Driven Decision Making**:

- Analyse and interpret data from multiple sources to identify trends, optimise marketing efforts, and improve overall performance.
- Manage and monitor the effectiveness of digital campaigns, adjusting strategies based on performance metrics and market feedback.

**Team Leadership & Development**:

- Lead and mentor a high-performing team that is motivated to achieve ambitious targets.
- Foster a culture of continuous learning and improvement within your teams, encouraging innovation and knowledge sharing.

**Strategic Planning & Collaboration**:

- Work closely with senior management to develop and implement strategic plans that support the company's growth objectives.
- Collaborate with other departments to ensure a cohesive approach to learner acquisition and revenue generation.

**REQUIREMENTS**:
**_Minimum_**:

- Marketing Experience: 5+ years of experience in digital marketing, with a strong focus on performance marketing, analytics, and conversion optimisation. Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO).
- Leadership Experience**:At least 2 years in a senior leadership role, managing and scaling teams responsible for customer acquisition, marketing operations, or revenue generation, particularly within a tech or education context.
- Proven ability to drive results in a high-growth, startup environment, with a demonstrable track record of meeting or exceeding revenue targets.
- Strong analytical skills, including experience with CRM systems, data analysis, and performance metrics management.
- Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams.

**_Preferred_**:

- Prior experience in the education sector, specifically in learner acquisition or admissions.
- Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment.
- A relevant degree in Marketing, Business Adm