Wholesale Sales Representative

5 months ago

Cape Town, South Africa AVI Limited Full time

AVI **Field Marketing** is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level.

An opportunity has become available for an experienced **Wholesale Sales Representative** to manage and service wholesale customers in the **Cape Town region**. This role will be reporting directly to the Area Sales Manager.

**Key Performance Areas**:
**Target achievement**:

- Calculate the rate of sale and negotiate orders with buyers accordingly
- Manage stock levels, expiry dates, and returns in store
- Negotiate forward share in relation to market share
- Manage the process of sell in prior to price increases and expiry
- Monitor and communicate pricing to Key accounts
- Negotiate promotional activity and implement promotional plans
- Ensure shelf health is maintained according to Perfect outlet standards

**Effective admin**:

- Ensure customer records are maintained
- Ensure Merchandiser attendance register is up to date
- Ensure opposition and trade information is communicated according to company requirements
- Ensure price surveys are completed on time
- Ensure records of all company equipment or assets are up to date
- Keep returns records up to date.

**Effective customer and Business Unit relationships**:

- Ensure a good working relationship is maintained with both management and floor staff in stores.
- Communicate all issues and provide solutions where possible.
- Follow the call cycles and communicate any changes to customers.
- Ensure the merchandiser follows the call cycle
- Handle all queries in a professional and effective manner.
- Adhere to store policies and procedures at all times.
- Effective management of merchandiser
- Conduct floor walks with Merchandiser
- Brief merchandiser on all cycle priorities
- Ensure a clear understanding of objectives
- Provide on the job coaching if required
- Keep Area Sales manager up to date on conduct issues.
- Manage staff in line with company policy and procedures.
- Feedback to Area Sales Manager on all conduct and absenteeism issues

**Qualifications**:

- Completed Grade 12 (Matric)
- A completed tertiary qualification (Business/Sales/Marketing/Retail) advantageous

**Experience Required**:

- At least 3 years' experience in a Sales Representative role required
- Experience within FMCG dealing with wholesale customers (Masscash, Independent wholesalers, etc.)
- Supervisory skills will be an added advantage
- Sound knowledge of the FMCG industry
- Proficiency using Microsoft Office (Excel)
- Valid Driver’s License required
- Ability to travel essential

**Competencies**:

- Plan and think ahead
- Impact and influence others
- Composed and resilient
- Focus on achieving results
- Deliver customer service
- Communicate clearly

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