Lead Creative

2 weeks ago

Cape Town, South Africa Lobster Ink Full time

**Who we are?**

We are Lobster Ink - a solutions company that helps some of the world's most influential businesses navigate transformative change. Because people ultimately drive change, we develop training solutions that build their capability.

Our global team of Lobsters design award-winning digital products and produce recognised training content that provides 1 million+ people across 200 countries with the practical skills and knowledge needed to be great at what they do. We are brave, caring, tenacious, inventive and unconventional. We work with the biggest names in hospitality - our client list has included the likes of Marriott International, Hilton Worldwide, Waitrose and Partners and Dubai Tourism. We're also proud to be part of Ecolab, the global leader in water, hygiene and energy technologies and services.

As our client list grows, so does our need for exceptional individuals to join our teams in Amsterdam, Cape Town, Washington and the world. This is where you come in.

**What will you do in this role?**

The Lead Creative is responsible for the quality, creativity and delivery of the projects they are
overseeing, along with managing creative work on their projects to fit budgets, and the client and
team satisfaction. This person has an understanding of all aspects of a content production process
but has a particular focus on the narrative aspect of Lobster's work.
The Lead Creative focuses on narrative quality by delivering scripts that are relevant and compelling
to learners, and which train efficiently and effectively. They are able to write strategically, in, and
according to, a project's Treatment.

**Key Task & Responsibilities**

**Leadership**:

- Team Player
- Mentorship, thought-leadership and inspiration around our creative output
- Display clarity of mission and expectations
- Motivation and morale
- Promote a culture of innovation and teamwork
- Inspire and guide writers to deliver excellent work within project guidelines and timelines

**Creativity and world-class work**:

- Interpret client briefs and develop and deliver strategic, boundary-pushing creative concepts that work to motivate learners and drive engagement
- Manage the creation of the project's Learning Strategy and Treatment
- Guide writers to maintain a singular voice aligned with the treatment
- Work with writers to develop engaging narratives around content and concept
- Create consistent, beautiful, effective work
- Develop work that fits clients needs elegantly and keeps Lobster Ink ahead of its competitors

**Output Creation and Management**:

- Drive the conceptualisation processes - a significant portion of your focus will be placed on conceptualising course and lesson narratives with the writing team
- Deliver best-practice Lobster scripts, and guide your team to deliver the same through reviewing, editing and collaborating on scripts
- Work with the project team to ensure that concept, narrative and clarity of learning is maintained across all elements of a course
- Work with the production team to exceed Lobster's and the client's standards
- Confidently present concepts, scripts, videos and other project assets to Creative Head and clients

**Skills / Competencies**
- Lead conceptual brainstorming sessions towards tangible outcomes
- Strong strategic, creative, conceptual creation
- Strong leadership presence and leadership skills
- Client management skills
- Can prioritise and manage multiple projects Strong logic, influence, negotiation and communication skills (written, verbal and presentation)
- Can build rapport, credibility and trust within a team locally and internationally
- Exceptional writing, editing and proofreading skills
- Proactive time-management - can set and manage own deadlines within a collaborative workflow
- Adept at working in an agile environment using new technology and platforms
- A proficient Mac user

**Minimum experience required**

**Compulsory**:

- A minimum of 5 years experience in content, broadcast, production or copywriting
- Experience leading a team in a creative environment
- Experience in writing in a variety of formats

**Beneficial**:

- Experience with the Adobe Creative Suite of products (Premiere, Illustrator, Photoshop, InDesign or After Effects)
- Practical, on-set experience as a director
- Experience in a visual medium as a creator or editor of photography or video

**Minimum qualifications/education**
- Degree or diploma in advertising, marketing, English, media or journalism.

**Who are you?**
- A highly creative thinker who is confident, self-motivated, articulate and practical
- A passion for learning and delivering content that could practically change people's lives
- A hunger to push boundaries and produce pioneering content
- A passion for learning and technology
- Love of foodie and hospitality culture and standards Proactive, problem solving, positive attitude
- Good ability to manage and help others manage stress
- Possesses excellent attentio

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