Creative Director
7 months ago
**Who we are**:
Yoco was founded in 2015 and now processes over US$2 billion annually. We’re the payments provider for over 200 000 self-employed, and opening commerce for all. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive.
We have over 350 team members globally, operating across international markets, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.
Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.
Grow With Us.
**The Opportunity**:
Yoco thrives on creativity, data-driven insights, and a deep understanding of human behaviour to deliver marketing and ideas that break through. We seek our first in-house Creative Director to join the marketing leadership team and set the direction for our Creative Studio. The CD will guide, champion, and execute creative work across the brand, product, performance, sales and other marketing disciplines within Yoco, while balancing the needs of different internal and external stakeholders.
The in-house Yoco Creative Studio has consistently produced award winning and highly effective work that has been central to driving Yoco’s rapid growth and ongoing brand differentiation. You can see some of that work in our Youtube playlists here.
**What you will be doing**:
As the CD, you will lead, manage and develop an in-house team of multi-disciplinary design, copy, art direction and audio-visual creatives, as well as the production and traffic team.
**Key Responsibilities**
- Oversee all creative work across the business, providing visionary leadership and innovative thinking that stands up to the industry’s best work.
- Develop campaigns that evoke genuine emotions, drive engagement, and foster meaningful connections between brands and people.
- Stay abreast of industry trends, technological advancements, and emerging communication platforms, integrating them into creative approaches.
- Collaborate with the Traffic & Production Lead to deliver high-quality work that is on time and on budget.
- Partner with the Marketing Strategists to turn strategic briefs into compelling creative ideas that will connect with key audiences.
- Align with the Media & Insights team to ensure creative ideas and content resonate across various communications channels and tactics.
- Partner with the Product Design team to ensure a seamless brand experience across all marketing and product touch points.
- Manage a selection of external agencies and freelancers to deliver on briefs that fit outside the remit of the in-house team.
- Lead, motivate and grow the Creative team, maintaining a positive culture and consistent creative quality through critiques and constructive feedback.
- Foster a culture of creative curiosity, innovation, and accountability among the Creative team, while also inspiring the broader business through education on creative fundamentals, best practices, and trends.
**About you**:
- Experience in a high-growth environment, with a strong preference for experience in start-ups or scale-ups.
- 7+ years of leadership experience, with a team of >10.
- Exceptional copy, design and artistic skills, with a strong portfolio showcasing a wide range of highly effective, award-winning creative projects.
- A deep understanding of effective creative for digital performance marketing.
- Strong leadership and communication skills, with the ability to inspire and mentor a creative team.
- An innovative mindset and a passion for pushing creative boundaries in a tech-driven environment.
- Project management skills and the ability to work within deadlines and budgets.
- Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast-paced start-up environment.
**The People We’re Looking For**:
We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term
Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.
So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work.
You’
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