Social Media Marketing Specialist

2 weeks ago


Durban, South Africa Initiate international Full time

A leading **online sports betting** and casino company have an exciting new career opportunity for a talented **Social Media Marketing Specialist** to join their team in **Durban**. You will be responsible for developing and implementing social media strategies to drive engagement, increase brand awareness, and generate leads and sales. If you have a strong understanding of social media platforms and trends, and have a passion for sports, casino games and **online betting**, then this **job** could be perfect for you

Your key **job** responsibilities as the **Social Media Marketing Specialist** in **Durban** will include:

- Develop and execute social media marketing strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and others
- Create engaging and relevant content that resonates with our target audience
- Monitor social media activity and respond to comments, messages, and reviews
- Analyse and report on social media metrics, including engagement, reach, and conversions
- Collaborate with the marketing team to align social media marketing efforts with overall marketing goals
- Stay up-to-date with social media trends, platform updates, and best practices
- Develop and manage social media advertising campaigns
- Engage with social media influencers and develop partnerships
- Participate in the development of overall digital marketing strategies and campaigns

Requirements for this **Social Media Marketing Specialist job** in **Durban**:

- Passion for **sports and online betting**, with a thorough understanding of Casino Games and an up-to-date knowledge of the industry
- Knowledge of sports betting promotions and products
- A sports fanatic, especially soccer
- Bachelor’s degree/ diploma in marketing, communications, or a related field
- Proven experience in social media marketing, preferably within the sports betting industry
- Excellent written and verbal communication skills
- Strong understanding of social media platforms and trends
- Experience with social media management tools such as Hootsuite or Sprout Social
- Experience with social media advertising platforms such as Facebook Ads Manager and LinkedIn Advertising
- Knowledge of SEO and Google Analytics
- Ability to work independently and as part of a team
- Strong project management skills

If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job** section.



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