Digital Marketing Specialist

2 weeks ago


Sandton, South Africa Flint Studio Full time

Company Description

We’re a digital agency and consultancy based in Johannesburg, South Africa, specialising in transforming your brand’s objectives into digital success. With two decades in the workings of the Web, we’re skilled in building systems, offering strategic digital consulting, and driving campaigns in order to reach your business’s goals.

**Job Description**:
Hey, you Yeah, you Are you a **digital marketing wizard** with a knack for taking brands to new heights? We've got just the opportunity you've been searching for
We need a top-notch Digital Marketing Specialist to join our team and help us dominate the digital world. You'll be in charge of developing, implementing, tracking, and optimising digital marketing campaigns across all channels, with a special focus on SEO and Paid Marketing, for both ourselves and our clients.
So, if you're ready to bring your digital marketing superpowers to our team, we want to hear from you

**Education**: Certificate, Diploma or Degree
**Experience**: Mid
**Reference**: #FlintDigitalM2023-03
**Type**: Contract, full time
**Travel**: Occasionally
**Working arrangement**: Hybrid working

**Key Duties**
- Responsible for planning, managing and implementing successful organic search campaigns, including
- Audits
- Keyword and topic research
- On-page optimisation
- Off-page optimisation
- Collaborate with content writers, strategists, designers etc
- Monitor and analyse performance
- Collaborate with technical team for support where needed
- Assist in planning and setting up successful paid campaigns on Google Ads and Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter etc) including
- Audits
- Creating, managing and optimising campaigns
- Monitor and analyse performance
- Collaborate with other team members such as paid specialists, strategists, designers, content writers
- Work collaboratively with the inbound team to set up and optimise landing pages for paid campaigns, or web pages for SEO campaigns
- Data analysis
- Ensure tagging is correctly set up for Google Analytics, any pixels, remarketing tags, ecommerce tracking and more complex setups where required
- Review reports and prepare insights, action items and recommendations

**Advantageous**
- Marketing automation
- Conversion rate optimisation
- Content marketing

**Qualifications**:
**Requirements**:

- Industry related certifications, degree or diploma
- Minimum of 4 to 5 years of relevant industry related experience within an agency space
- Excellent copywriting skills
- Excellent research skills
- Analytical thinker
- Good project management skills
- Highly motivated
- Google Ads Certification
- Facebook Blueprint Certification

**Technical skills**:

- Extensive knowledge of Web analytics and tag deployment (e.g. Google Analytics & Google Tag Manager)
- Experience with keyword research and analytical tools, such as Moz, Semrush, Google Search Console etc
- Paid campaigns for Google Ads & Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Experience working with various Ad Managers
- Keyword research
- Ad writing skills
- Expertise in A/B and multivariate testing
- Experience with various Marketing Research tools
- Experience with MS Excel/Google Sheets
- Knowledge of HTML

Additional Information
**Application Process**
- No telephonic enquiries please.
- Please do not respond to this ad if you do not match all the criteria for this position.



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