Admin & Marketing (Education Industry)

6 days ago

Cape Town, South Africa Bayswater Education Full time

About Bayswater Education:
Bayswater Education was established in 2017 by a team of experienced professionals in the international education industry. The business is for profit with a social mission at its core. The commitment to operate on a one for one basis is enshrined in our business.

For every week of tuition that a student studies with us, we will give a week of education to underprivileged people from where our students are recruited. We set out to create a global network of Colleges, focusing initially on teaching English and French to International students.

We want to inspire and educate the next generation. Bayswater Education currently comprises the following divisions:

- High Quality Language Courses in 10 year-round locations across 5 countries - UK, France, Canada, South Africa & Cyprus
- Career-focused Short Courses for Generation Z in London, Paris, Toronto and Online. Study Digital Marketing or Fashion.
- Foreign languages department Eurocentres UK Languages eurocentres.co.uk - offering currently French and Spanish classes in the evening to local people in the UK. Now operating in Liverpool and London.
- IELTS examination centre in the UK

Position Summary, key duties and responsibilities

The Admin and Marketing role in the Direct Sales department has core responsibility for:

- Take control of the online marketing campaigns and make sure the information is accurate and updated in all portals.
- Research for new online marketing possibilities to publish our courses and brand.
- Understand the Google Ads company strategy and make sure everything is updated and help with new ads configuration.
- Understand the CRM system of the department to analyse the return of the investment with the different marketing campaigns.
- Create and send newsletters to prospective students in the data base.
- Prepare the invoices for first payment of the prospective students.
- Distribution of the leads to the Education Advisors depending on agreed procedure.
- Assisting with prospective students’ documents. For example, preparing quotes, pre-acceptance letters, etc
- Possibility to help in sales duties: dealing with walk-in enquiries and selling our courses & programmes to them, answering (mainly by phone) prospective student enquiries.
- Help in all marketing strategies to promote Bayswater College in all our locations.
- ensuring excellent customer service is provided to our students consistently.
- following the agreed internal processes and procedures and resolving issues quickly and efficiently

The Admin and Marketing role will require excellent communication and inter-personal skills in face to face and by phone; projecting a courteous and professional manner at all times when representing the college.

Knowledge, qualifications and experience
- Fluency in both written and spoken English.
- Studies and knowledge of Digital Marketing.
- Very good with Microsoft Office (Excel) and fast learning of other software.
- A second language: Japanese, German Turkish, etc. (desirable)
- An undergraduate degree focus on marketing (desirable)
- Experience in online marketing campaigns (desirable)
- Experience in the International Education field (desirable).

Skills and Attributes
- High level of verbal and written communication skills.
- Well organised and able to manage a varied and demanding workload.
- Comfortable in meeting goals and working under pressure.

Personal Attributes
- Approachable, friendly and caring
- Resilient with a flexible, ‘can-do’ approach to work
- Results and customer focussed.
- Has high expectations of self and others.
- A team player and able to build rapport and engage with a diverse range of people.
- Committed to equality and diversity.
- Committed to continuous improvement through being outward looking and reflective.
- Passion to deliver a time of their lives experience to our students.

Legal Requirements
- Eligibility to live and work in South Africa.

All employees must act in the best interests of the company at all times.

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