Brand & Communication Specialist

2 weeks ago

Cape Town, South Africa Engen Full time

**Who You Are**:

- You are dynamic thinker with a high aptitude for learning
- You have built credibility within your organization and amongst your peers
- You are an expert at implementation advertising & promotions projects
- You have excellent communication and negotiation skills
- You have a reputation for being insightful and operating with integrity
- You are flexible to travel

**What You Have Done Before**:

- NQF Level 7 (Degree in Marketing/ Communications)
- 5 years in Retail Branding and Communications
- Experience in communication and design

**Exciting Challenges You Might Face**:

- Immerse yourself in various aspects of the organisation
- Influencing the strategic direction of Engen convenience business
- Operate effectively within a team environment in an ever-changing, dynamic and agile business

**What You Will Be Doing**:
**RETAIL COMMUNICATION STRATEGY & CONTENT MANAGEMENT**
- Develop, manage and implement Retail digital and communications content strategy/processes to effectively communicate retail initiatives to all stakeholders
- Maintain IT communication and information platforms (izone and Dealer Zone) to deliver value-add information to Dealer network & company staff

**COMMUNICATION CAMPAIGN MANAGEMENT**
- Manage and implement Retail communication campaigns to enhance advertising and marketing initiatives
- Ensure alignment with other stakeholder groups by providing business insights, analytics and trends
- Build sustainable relationships with all key stakeholders to enhance brand-advertising interventions, Public Relations and Media Liaison and align with group communication governance and protocols

**COMMUNICATION DATA MANAGEMENT & EFFECTIVENESS**
- Manage all marketing and advertising consumer data harvesting, mining & data analytics and reporting
- Manage and co-ordinate consumer data storage within legislative requirements
- Track effectiveness of internal & external communications by implementing and managing Customer NPS for internal commutations and PR communications ROI analytics for external communications

**BRAND COMMUNICATION STANDARDS & PLANS**
- Develop, maintain and manage Retail Brand communication standards at forecourt and drive a communications framework project to clarify communication and messaging and monitor progress through development of an annual communications plan and manage budget expenditure against plan
- Manage and implement all management presentation content relating to management communication and marketing roadshows

**COMPETITOR BRAND COMMUNICATION ANALYSIS**
- Analyse and assess competitor brand communication activities to ensure Engen remains current and relevant in its communications initiative's delivery

**STAKEHOLDER ENGAGEMENT**
- Align communication planning and execution with Engen Corporate Strategy and Communication and other operating divisions with regular and timely input into the overarching Engen Integrated Communication Calendar
- Align with stakeholders to maximise overall investment and enhance the synergised exposure of the Engen brand

**PR & COMMUNICATION AGENCY MANAGEMENT**
- Manage PR, Content and Communication Agencies in the development and leverage of marketing and advertising communication content

**Location**:

- Johannesburg

**Salary Band**:

- EL

**Job Advert Closing Date**: All job adverts close five days after date posted

**Engen’s approved Employment Equity plans and targets will be considered as part of the recruitment process.**

**Important Information**:

- The appointment will be made in line with Engen's Employment Equity Strategy.
- Engen reserves the right not to make an appointment.

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