Brand Activation Specialist

2 weeks ago


Cape Town, South Africa Innovocean Full time

We are seeking a dynamic and results-driven brand activation sales specialist to join our team. As a pivotal member, you will be responsible for spearheading both external and internal brand activations, leveraging your sales expertise to drive brand visibility, engagement, and ultimately, sales conversions. If you are passionate about creating memorable brand experiences and possess a keen understanding of sales strategies, this role offers an exciting opportunity to collaborate with renowned brands and maximise their presence within the V&A Waterfront.

**Responsibilities**:

- Develop and implement comprehensive strategies for brand activations to maximize brand exposure, foot traffic, and sales within the mall environment.
- Client engagement: Cultivate and maintain strong relationships with external brands, understanding their objectives, and tailoring activation proposals to meet their needs and budget constraints.
- Internal collaboration: Collaborate closely with mall management and internal stakeholders to coordinate seamless execution of brand activations while adhering to mall guidelines and regulations.
- Sales generation: Drive sales through effective brand activations, leveraging persuasive communication and negotiation skills to secure partnerships and sponsorship deals with brands.
- Event execution: Oversee the end-to-end execution of brand activations, ensuring flawless implementation of marketing initiatives, promotional campaigns, and experiential events to captivate mall visitors and enhance brand affinity.
- Performance analysis: Conduct post-activation evaluations to assess the effectiveness of campaigns, gather feedback, and identify areas for improvement, leveraging data analytics to measure ROI and optimise future activations.
- Trend monitoring: Stay abreast of industry trends, consumer behavior, and competitor activities to propose innovative activation ideas that resonate with target audiences and drive sales.

**Qualifications and experience**:
Bachelor's degree in marketing, business administration, or related field is an added bonus.
Proven track record in sales, business development, or brand activation, preferably within a retail or mall environment.
Exceptional interpersonal skills with the ability to build rapport and negotiate effectively with clients and stakeholders.
Strong project management abilities, with a keen eye for detail and the ability to manage multiple activations simultaneously.
Creative thinking and problem-solving skills, with a passion for delivering unique and engaging brand experiences.
Flexible schedule, with the ability to work evenings, weekends, and holidays as required for event activations.


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