Senior Marketing Specialist

2 weeks ago

Cape Town, South Africa Brand and Corporate Affairs Full time

**Introduction**
- Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.
- We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms, Momentum Metropolitan provides practical financial solutions for people, communities, and businesses.**Role Purpose**
- The purpose of this role is to develop and implement integrated [internal and external] marketing, engagement, communication plans, campaigns, and initiatives that support the Momentum Metropolitan Brand and Group Wide Services' business objectives.**Requirements**:

- BA Communication or Marketing degree.
- Degree or Honors in Communications or Marketing.
- 5 years' experience in a similar role.
- External and internal marketing experience (Advantageous).
- Project management and coordination experience.
- Experience within Financial Services or FMCG specifically (Advantageous).
- Experience working with creative partners in the development of marketing campaigns.
- Demonstrate an ability to lead teams in the delivery of a unified task.

**Duties & Responsibilities**
- Keep abreast of trends and best practices within the employee marketing and communication field.
- Partner with clients and stakeholders and provide expertise on packaging for integrated campaigns.
- Contribute to the development of integrated [external and internal] marketing strategies.
- Draft and implement integrated external and internal marketing, engagement, and communication plans.
- Continuously improve the effectiveness of campaigns and channels used to drive engagement.
- Work collaboratively with Group Exco, and Business Heads to provide effective, professional, and efficient service.
- Manage the client's expectations and ensure delivery of timeous execution and completion of campaigns and initiatives on time in full.
- Liaise with stakeholders in order to obtain business strategy briefs and convert those into integrated [external and internal] campaigns and messaging requirements.
- Project manage end-to-end BU campaigns on behalf of stakeholders, managing delivery across operational teams across the Group and market.
- Draft clear and SMART briefs in response to client needs.
- Inspire creative collaboration and interpretation of business goals and convert them into engaging, creative communication.
- Responsible for conceptual creative development of ideas, themes, messaging, and campaigns (including writing) for the respective campaign channels.
- Content conceptualisation across a variety of channels, particularly digital, for resonance with audiences working remotely.
- Curate content, write, publish, and distribute various newsletters.
- Conceptualise and develop creative concepts and engagement tactics for employee events.
- Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
- Collaborate with marketing colleagues for cohesive integration of campaigns that have an external component.
- Management of all internal communication platforms.
- Monitoring and Evaluation of campaigns to track against objectives and identify corrective measures.

**Competencies**
- Interpersonal
- Problem solving
- Communication
- Planning and organising
- Time management
- Stakeholder management
- Networking and relationship building
- Microsoft Office (word, excel & Powerpoint)

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