E-commerce Strategist

2 months ago

Johannesburg, South Africa Mindshare Full time

Purpose: To lead and drive forward excellence in Digital Media Activation for the client, delivering continued improvement of digital activation for search, social, e-commerce and programmatic/display campaigns. This dual role demands a strategic visionary with a deep understanding of both the digital media landscape and the intricacies of e-commerce.

Digital Strategy & Leadership
- Develop and execute cutting-edge digital strategies that align with client business objectives, leveraging data-driven insights and a deep understanding of the e-commerce landscape.
- Lead and inspire a team of digital specialists, fostering a collaborative and high-performing environment that prioritizes innovation and excellence in campaign activation.
- Oversee the Digital Hub, ensuring seamless workflow, efficient resource allocation, and the highest standards of quality control across all digital deliverables.
- Champion a culture of continuous improvement, identifying opportunities for process optimization and automation to enhance efficiency and scalability.
- Stay ahead of the curve in the ever-evolving digital landscape, proactively researching and recommending emerging technologies, platforms, and best practices to maintain a competitive edge.
- Implement strategic change and deliver operational excellence with process orientation.
- Work with the People and Learning teams to grow skills and capabilities of the team through custom developed training and certification programmes.

E-commerce Expertise & Strategy
- Develop and implement comprehensive e-commerce strategies that drive traffic, conversions, and revenue growth for our clients.
- Conduct in-depth analysis of client e-commerce platforms, identifying areas for optimization.
- Collaborate closely with clients to understand their e-commerce goals, target audiences, and competitive landscape, providing strategic recommendations and actionable insights.
- Stay abreast of the latest trends and best practices in e-commerce, including mobile optimization, personalization, social commerce, and emerging technologies.
- Track and analyze key e-commerce metrics, providing regular reports and data-driven insights to inform strategic decisions and optimize campaign performance.

Client Relationship Management
- Build and nurture strong, trusted relationships with key client stakeholders, acting as a strategic advisor and consultant on all matters related to digital marketing and e-commerce.
- Proactively identify opportunities to expand the scope of services provided to clients, driving incremental revenue and solidifying the agency’s value.
- Ensure seamless communication and collaboration between clients and internal agency teams, fostering a strong and productive partnership.
- Effectively manage client expectations, addressing concerns promptly, and consistently exceeding expectations.

Team Management & Development
- Provide clear direction and guidance to a team of digital specialists, fostering a collaborative and high-performing environment.
- Mentor and develop team members, providing opportunities for growth, and recognizing achievements.
- Manage team workload and resources, ensuring projects are delivered on time, within budget, and to the highest standards.
- Cultivate a positive and supportive team culture that encourages innovation, accountability, and a passion for delivering exceptional client service.
- Minimum 10 years of proven experience in digital media agency operations.
- Experience in e-commerce.
- Deep understanding of both digital marketing and e-commerce, with a proven ability to develop and execute strategies that drive tangible business results.
- Client relationship management skills.
- Strong leadership and team management skills
- Excellent communication, presentation, and negotiation skills
- Proficiency in industry-standard software and tools, including media planning software, analytics platforms, e-commerce platforms, and project management

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