Marketing Managers

2 weeks ago


Cape Town, South Africa ICG Medical Full time

**Marketing Managers (USA hours: 15:00-00:00)**

**Avanti Towers, Tygervalley**

**Monday to Friday (in-office)**

**About us**

**About the role**

We are looking to recruit 2x Marketing Managers to join the marketing department with responsibility across the recruitment team within the United States. The focus areas would be growing the interim and homecare nursing divisions within the business.

**To be successful, you must be able to perform the below duties day-to-day**:

- Generate engaging content daily alongside the recruitment teams to align with business goals (across our corporate website and social channels, namely Facebook and LinkedIn) and collaborate with the leaders across the brand to ensure brand consistency
- Engage with followers and monitor/encourage customer reviews
- Manage and update marketing budget
- Suggest and implement promotions and incentives to develop brand awareness
- Create ‘best-practice’ for consultants to adhere to when managing their own social accounts
- Run paid campaigns across social and Google Ads that match allocated budget
- Be able to pull together campaigns for various brands with various messages (mainly B2C campaigns but there will be a requirement for some B2B)
- Maintain relationships with external suppliers (job boards)
- Grow each brands influence and increase brand loyalty and awareness
- AdHoc Marketing i.e. mailers, website management, project rollouts (i.e. Sense)
- Review regular activity reports of sales & marketing team to ensure targets and objectives are being met.

**Focus**:

- Develop brand-building channel strategies for Greenstaff USA
- Business Development support for key business areas
- Brand strategy & brand communications

**Experience required**
- Working with video content/websites/Google/branding & imagery/content/social/paid & organic campaigns and ecomms
- Experience of budget management
- Organised, efficient, personable and confident in your approach
- High attention to detail
- Strong brand management skills
- Healthcare experience not a necessity but would be advantageous.


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