On Premise Key Account Marketing Specialist

2 weeks ago

Cape Town, South Africa Red Bull Full time

The role of On-Premise Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and trade. Achieved by increasing visible distribution, building Red Bull's relevance and increased use across the entire On-Premise channel. The On-Premise Key Account Marketing Specialist implements the On-Premise marketing strategy within Key Accounts (National Casual Dining, Lodging, Casual Dining, QSR and Catering customers). Delivering leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand

RESPONSIBILITIES
** Areas that play to your strengths**:
All the responsibilities we'll trust you with:
Expand allConsumer Marketing Concepts

Create, develop, and implement On Premise marketing activities across National Key Accounts customers

Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact

Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts

Align relevant national accounts with important marketing opportunitiesBuild the brand in National On-Premise Key Accounts’ outlets

Uphold brand standards across all activations

Integrate national brand activation calendar into the channels

Coordinate with the On-Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs

Work to protect brand equity in all activations

Be the expert in Red Bull marketing opportunities and projects for customer partners

Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competitionIndustry Marketing Concepts

Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.

Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.

Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.

Manage and oversee all performance drives within National Key Accounts UniverseRepresent Red Bull Marketing in Customer meetings and Planning sessions

Be the expert in Red Bull marketing opportunities and projects for customer partners

Work with marketing counterparts (e.g. Sports, Gaming, Culture and Brand for account programming integration)

Understand consumer needs and align with Red Bull Brand and On Premise strategic priorities

Represent the brand to promote business opportunities

Combine the On Premise strategy and marketing programs to activate National Key Accounts at scaleInsights

Set KPI’s for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.

Manage case study reporting for the channel monitoring updates monthly and supplying updates to the on key insights and impact of key activity.

Support on the implementation of category management capabilities in the On-Premise department for Catering and QSR

Developing compelling selling in PPT based on key Insights (Consumer and Industry

Uncover important On Premise trends and opportunities and develop marketing solutionsAgencies

Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.
- EXPERIENCE
- ** Your areas of knowledge and expertise**:
that matter most for this role:

- 3+ years’ experience Key Account management / customer marketing.
- Excellent communication, organizational and presentation skills
- History of developing successful marketing programs
- Thrive in fast paced environment and maintain high pressure situations with composure
- Experience presenting in customer meetings
- Strategic and exceptionally Creative mind
- Experience using insights to inspire actions
- Knowledge of the On Premise industry and trade are required
- Passion for establishing new business partnerships
- University - Bachelor’s degree preferred (business, marketing or similar).
- English (written and spoken)
- Travel 20-30%
- Permanent

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