Social Media

2 weeks ago


Johannesburg, South Africa Wideopen Platform Full time

Job Title: Social Media & Copywriter Specialist

Key Responsibilities:

- Develop and implement a comprehensive social media strategy across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent brand messaging and tone.
- Monitor, analyze, and report on key performance metrics to optimize content and social media campaigns.
- Collaborate with our design team to create visually appealing content and develop a consistent brand image.
- Stay up-to-date with industry trends, best practices, and emerging platforms to continuously improve our social media presence.
- Proactively engage with our online community, responding to comments, messages, and reviews in a timely manner.
- Contribute to brainstorming sessions and develop innovative content ideas to drive audience engagement.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management and copywriting, preferably within a fast-paced, results-driven environment.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Strong understanding of social media platforms, algorithms, and trends.
- Proficiency in content management systems (CMS) and social media management tools.
- Ability to work independently and collaboratively within a team.
- Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Familiarity with SEO best practices and Google Analytics is a plus.

What We Offer:

- Competitive salary based on experience.
- A fun, collaborative, and creative work environment.

**Salary**: R10,000.00 - R20,000.00 per month

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Describe a social media campaign that you have managed from concept to execution. What was the primary goal of the campaign, and how did you measure its success? Please provide specific examples of the content you created and the results achieved.
- One of our goals at Thwack is to maintain a consistent brand voice and messaging across all platforms. How do you adapt your writing style and tone to match a specific brand voice, while still ensuring the content is engaging and relevant to the target audience? Please provide an example of a time when you successfully adapted your writing for a particular brand.
- Social media algorithms are constantly changing, and it's essential for a Social Media & Copywriter Specialist to stay updated on these changes. Describe a recent major update to a social media platform's algorithm, and explain how you would adjust your content strategy to accommodate this change.
- Tell us about a time when you faced a challenging situation while managing a brand's social media presence, such as dealing with negative comments or feedback. How did you handle the situation, and what steps did you take to resolve it while maintaining the brand's reputation?
- At Thwack, we value creativity and the ability to generate innovative content ideas. Please pitch a unique social media campaign concept for our brand that you believe would help us increase audience engagement and stand out from our competitors. Explain the rationale behind your idea, the target audience, and the key performance metrics you would use to evaluate its success.



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