Social media marketing specialists

2 weeks ago

Johannesburg, South Africa Forbtech Pty Ltd Full time
We are seeking a talented and creative Social Media Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage audiences, and drive business growth. The ideal candidate will have a strong understanding of social media platforms, excellent communication skills, and a passion for digital marketing.

Requirements

  1. Social Media Strategy:

    • Develop comprehensive social media strategies aligned with business goals and objectives.
    • Identify target audiences and create content that resonates with them across various social media platforms.
    • Stay updated on industry trends and best practices to optimize social media campaigns for maximum effectiveness.

  2. Content Creation and Curation:

    • Create engaging and relevant content for social media posts, including text, images, videos, and infographics.
    • Curate content from internal and external sources to supplement original content and provide added value to followers.
    • Maintain a content calendar to ensure consistent and timely posting across all social media channels.

  3. Community Management:

    • Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
    • Engage with followers and build relationships to foster a sense of community around the brand.
    • Address customer inquiries, concerns, and feedback in a timely and empathetic manner.

  4. Campaign Management:

    • Plan and execute social media advertising campaigns to reach target audiences and achieve campaign objectives.
    • Monitor campaign performance, analyze key metrics, and adjust strategies as needed to optimize results.
    • Collaborate with internal teams and external partners to integrate social media with other marketing initiatives.

  5. Analytics and Reporting:

    • Track and analyze social media metrics, including reach, engagement, and conversion rates.
    • Generate regular reports to measure the effectiveness of social media efforts and provide insights for improvement.
    • Use data-driven insights to refine strategies and tactics for future campaigns.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field (preferred).
  • Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns.
  • In-depth knowledge of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills, with a creative flair for content creation.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Familiarity with social media management tools and analytics platforms.
  • Ability to work independently and as part of a collaborative team environment.


Benefits

Benefits:

  • Competitive salary commensurate with experience.
  • Comprehensive benefits package including health insurance and retirement plans.
  • Opportunities for career growth and advancement.
  • Dynamic and collaborative work environment with a focus on creativity and innovation.

Join Our Team: If you are a passionate and experienced social media marketer looking for an opportunity to make an impact and drive business growth through digital channels, we encourage you to apply for the Social Media Marketing Specialist position. Join our team and be part of a company committed to excellence and innovation in marketing. Submit your resume and portfolio today to start your journey with us



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