Campaign Manager

4 weeks ago


Cape Town, South Africa Mark1 Media Full time

We are looking for a hot shot paid social media campaign manager to join our team at Mark1.
The campaign manager will manage all paid social campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, etc.
Duties include live campaign maintenance and optimisation as well as weekly reporting and post-campaign analysis. A successful campaign manager will effectively manage the paid social budget and work with the broader operations, strategy and commercial teams to maximise customer retention and profitability.

**Key responsibilities for this role**:
Development of sophisticated paid social campaigns which accurately address the objectives of the client
Analysing the performance of campaigns and delivering timely insight
- and data-driven campaign optimisations to hit and exceed client expectations and KPIs
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Serve as a trusted in-house consultant working with our labs team to influence content to deliver meaningful business outcomes as well as participating in media planning alongside the AMs to identify target audiences, craft effective campaigns and ultimately, incrementally grow the account over time
Be an SME within the team around existing and new platforms, formats and landscape changes incl. best practices, trends, regulations, tech
Communication to relevant stakeholders on project development, timelines and results

**Skills required**:
Min two years’ experience in paid social media
Experience in running performance cross-platform campaigns (Facebook, Instagram and Twitter) for 4-6 clients at a time
Running budgets of R400,000 plus
Ideally, certifications would include Blueprint, Flightschool, etc.
Firm grasp on acquisition and conversion campaigns (incl. App install and Shopping Ads)
Demonstrable knowledge of pixels and SDKs
Superior Facebook analytics data interpretation skills
Hyper-skilled in data studio report building
Some experience across HTML, CSS, JS, and SQL languages
Excellent data, analytic and problem-solving skills
Relevant social media or marketing qualification/s together with relevant experience
Recognising that diversity is key to excellent, we encourage members of designated groups to apply. The position is ideally to be based in Gauteng.


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