E-commerce Manager

2 weeks ago


Cape Town, South Africa TalentLink Full time

In line with the regional and global directives, define, develop and execute on annual/long-term strategy for the department
- Generate and implement new sales and marketing initiatives to increase E-Commerce sales and profitability
- Execute seasonal strategies to support and meet revenue and margin targets
- Determine specific product category opportunities to maximise growth areas
- Develop and implement initiatives to ensure that the site delivers the best shopping experience for our customers
- Develop and continuously optimise digital marketing in collaboration with the digital agency
- Analysis and reporting of performance
- Monitoring and evaluation of user behaviour to derive suggestions for improvements
- Ensure assortment is well matched for online platform and ensure seasonal processes are in place
- Align on performance marketing metrics and tactics and develop a digital model
- Define Omni DTC initiatives and align on marketing calendar


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