E-commerce and Loyalty Manager

1 day ago


Cape Town, South Africa Recruitment Matters Africa Full time

The purpose of this role is to build and develop a management set of core competencies that will service the digital media, e-Commerce, loyalty, and customer requirements across the business, enabling revenue and brand equity growth.

Reporting to the Marketing Executive; the E-commerce and Loyalty Manager owns and is accountable for the digital strategies; sales revenue and profitability of e-commerce, as well as the omnichannel loyalty experience. They will work cross-functionally and liaise with the international team to drive digital transformation within the market, ensuring that the brand is portrayed consistency and in line with corporate standards across digital platforms. They will work towards providing an exceptional customer experience online and execute commercial strategies to meet business objectives. They will lead all loyalty projects, maximising the ROI and achieving outstanding results in customer retention and acquisition.

The purpose of this role is to build and develop a management set of core competencies that will service the digital media, e-Commerce, loyalty, and customer requirements across the business, enabling revenue and brand equity growth.

Reporting to the Marketing Executive; the E-commerce and Loyalty Manager owns and is accountable for the digital strategies; sales revenue and profitability of e-commerce, as well as the omnichannel loyalty experience. They will work cross-functionally and liaise with the international team to drive digital transformation within the market, ensuring that the brand is portrayed consistency and in line with corporate standards across digital platforms. They will work towards ensuring an exceptional customer experience online and execute commercial strategies to meet business objectives. They will lead all loyalty projects, maximising the ROI and achieving outstanding results in customer retention and acquisition.

**Salaries and Benefits**: negotiable

**Responsibilities**:
Plan and provision the operational, promotional, loyalty and marketing functions within the e-Commerce business

Create, develop, and coordinate an online marketing plan to drive the overall net sales objective, brand site database and site traffic increases

Develop and track key performance indicators (KPIs) and objectives with support from the Marketing Analyst

Ensure that the digital marketing informs and supports the development of all brand-building, promotional, loyalty and campaign activities

Develop and implement SOPs across the digital team

Management of digital marketing services team and service providers to optimise the user experience

Ensure that the forecast budget and profit number are achieved

Manage e-Commerce and loyalty projects and budgets

Manage and develop cross-functional department and matrix staff, providing for coaching and development opportunities as appropriate and as it pertains to online e-Commerce and loyalty

Manage workflows and look for process efficiencies

Set up and drive 3Pi websites as per global strategy

Ensure the delivery of content management, merchandising and day-to-day management of the website and driving e-Commerce revenue targets

**DIGITAL MARKETING & PERFORMANCE**

**Digital Media**

Oversee digital media to ensure our brand is reaching our target market across digital platforms with the most efficient targeting, at an optimum CPM & ROAS

Drive acquisition and retention improvements

Work in partnership with Marketing Content team on all digital marketing efforts: electronic direct mail, banner ads, PPC, SEO, and Social Media

Ownership of the successful ongoing operation, presence, and effectiveness of the website - maximise conversion while enhancing the customer’s shopping experience

Ensure our website traffic is growing and converting with an optimum CPC and conversion rate

Ensure existing and potential customers are engaging at a maximum with our online content

Participate in testing of product, content, campaign, and promotion updates to the website

Manage the timely deployment of all e-marketing and merchandising campaign content on the website

Campaign planning

Google & Facebook Ad platform management

Performance optimisation

Google my business maintenance

Brief and manage assets for various platforms

Drive brand awareness and store locator traffic for product innovation launches and consumer promotions

**E-COMMERCE OPERATIONS & DEVELOPMENT**

**e-Commerce**

Responsible for e-Commerce revenue

Create strategies and initiatives around driving traffic to site, and increasing conversion rates and average order size

Achieve e-commerce targets and ROI

Maximise site performance and enhance the consumer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content

Ensure consistent branding, image and content delivery across the website and maintain accuracy of product descriptions and pricing

Manage and introduce payment methods so



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