Social Media Strategist

3 weeks ago

Cape Town, South Africa GVI Full time

About the role

GVI is an award-winning social enterprise with four brands in its portfolio: GVI People, GVI Planet, Bushwise Field Guides, and Impact Academy. We connect our participants around the world with communities and wildlife in incredible locations. With us, you get to meet like-minded people, learn from organisations that are protecting our natural world and empowering other humans, and find your purpose.

We are looking for a Social Media Strategist who will be responsible for leading our new social team as we dig deeper into social marketing. The Social Media Strategist will lead the strategy that recharges GVI’s presence across social platforms, manage the team who rolls out the strategy, and grow our global audience of junior impact-makers.

About you

This is a new and unique role, best suited to an individual who is highly organised, able to communicate well, honest and empathetic.

What you will do

Bring the latest insights, trends, and best practices to GVI as it grows its social reach and engagement
Craft strategies to maximise our audiences on Instagram, TikTok, Facebook, LinkedIn and Twitter, with a special focus on rapid expansion on Instagram and TikTok
Stay on top of emerging and as yet unutilised platforms at GVI (like Discord) and be ready to launch quickly when it’s right
Research and advise on the best focus for GVI’s social presence - ensuring we are directing our efforts toward the right channels at the right time
Present your social strategy back to the business, showing specific insights into GVI’s customers and how you’ll work toward commerical goals
Guide your Content Producer to create content that meets your strategy and the niche requirements of social platforms and audiences
Guide your Community Manager to elevate GVI’s customer service on social - we want to build our community, not just respond to DMs
Support, train and advise GVI staff on social media best practices when required
Engage with GVI staff to generate content
Be passionate about all things GVI and content our audience is sharing, liking, recommending and talking about
Motivate and lead your social team through pulling and analysing data, and enjoying the pace of social channels where change is often required
Develop strategies to roll out major stories and campaigns
Collaborate with our Video Strategist to develop innovative approaches to social video including YouTube
Collaborate with the broader Marketing team to ensure social content is well-integrated into our marketing ecosystem and a repurposing strategy is in place
What you will need

Extensive knowledge of Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube as well as a familiarity with other current digital platforms Discord
Ability to lead a team and manage multiple requests in a fast-moving environment
Excellent attention to detail and understanding of how people interact with content on different social platforms
Excellent understanding of a Gen Z audience, specifically US/ UK
Excellent instinct to spot stories - able to jump on trends and conversations quickly
Great visual eye for briefing and reviewing design and video
Ability to write sharp, clean copy
Organised, efficient, and with good attention to detail
An appreciation for the complex issues that surround working in a social enterprise - you must be able to join conversations around conservation, social justice and identity politics among others in ways that represent GVI’s ethics

**Skills and qualifications**:
5+ years’ experience leading digital marketing campaign work and working with your own direct reports
An excellent portfolio of work
Extensive experience working in Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube
Degree or diploma in digital marketing, communication, advertising or similar
Experience with scheduling and reporting tools - social listening is advantageous
About us

GVI is an international multi-award-winning social enterprise on a mission to build a global network of people united by their passion to make a difference. We run programs in 13 countries worldwide aligned to the objectives of the United Nations Sustainable Development Goals.

GVI is a platform for personal growth, and our staff have the ability to develop themselves across teams, departments, and even locations We value passion, authenticity, entrepreneurship and innovation and treat all of our stakeholders with respect and compassion above everything else.

You can find out more about the types of work we do, and who we are as an organization here.

To apply

Please submit your CV, Cover Letter, Portfolio and link to your LinkedIn profile.

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