Senior Copywriter

4 months ago

Cape Town, South Africa LSEG (London Stock Exchange Group) Full time

WE ARE LOOKING FOR A NEW TEAM MEMBER Are you an excellent wordsmith with a knack for transforming sophisticated information into compelling stories? JOIN US

Our successful Group Brand & Design Team has an open Senior Copywriter position to join us located in South Africa.

The role will work across LSEG's prestigious brand portfolio, including the London Stock Exchange and FTSE Russell indices.

OVERVIEW

You will be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. Working using own initiative, you will be able to deal with an element of ambiguity. And you will work with mínimal mentorship and direction from manager.

Role Purpose and Impact

Copywriting in the development of content in support of key marketing and brand priorities

Responsible for the development of written marketing, brand and corporate communications across multiple channels; in support of customer segments, regional activation, digital channels, the front-line (sales and account management) and specific account opportunities. Ensuring our written content supports our brand TOV and is of the highest standard

Key Responsibilities- Develop written marketing content across segment campaigns - including advertising, reports, thought leadership, digital, blog, social, sales enablement and video scripts - to optimally promote and position our company, brand and products- Develop positive relationships with our different Marketing teams to turn complex data, propositions and products into compelling stories- Research and quickly understand propositions, products, campaigns in the financial markets space-
- Analyze, interpret and challenge creative briefs- Manage regular edit/review and feedback sessions for agency/freelancer written content- Develop timely and relevant thought leadership, such as white papers, long-form features, client communications, internal and external messaging that contribute to the successful positioning of the organization- Leverage the perspectives of key internal and external partners to develop and sharpen the investment perspective in the content built across our business

Technical / job functional knowledge and skills- 10+ years of confirmed experience-
- A good understanding of design, digital media, SEO and previous experience of working closely with sales and marketing teams- Editorial mentality that seeks to understand what content financial audiences consume and how they like to receive and digest it- Capacity to translate brand and content strategies - in relation to customer propositions and challenges - into tangible creative concepts- Firm grasp of what constitutes valuable content and the ability to make that known and understood by those around you- Ability to swiftly interpret feedback and complete accordingly- Experienced editor of content with the ability to conduct constructive detailed content reviews and deliver feedback- Creativity, intuition, capacity to identify emerging trends and build relevant content stories based on them

Business and sector expertise- Business/financial markets journalism background- Experience in fintech and/or financial markets essential

Why Join Us?
A Diverse and Inclusive Workforce: an ability to work within a global, diverse and inclusive company with 300 years heritage and 25,000 people; We have a variety of Inclusion Networks who are a powerful lever of belonging, Plus an Employee Referral Bonus Scheme
Constant Learning: 90 Day Sales On-Boarding Program, e-learning platform, a range of workshops, Access to real-time economic data
Professional Development: Quarterly Connects to ensure you meet your Goals & Objectives
Focus on Wellbeing ; A hybrid working model, we promote physical health and provide access to Mental Health Support, private medical healthcare, corporate pension plan, Daily "Me Hour", Annual wellness allowance
Make An Impact: 2 Volunteer Days a Year to Help Make the World a Better Place, Matched Fundraising

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in hel

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