Marketing Manager

4 weeks ago


East Rand, South Africa L3A (Pty) Ltd. Full time

**Job Summary**:
**Responsibilities**:

- Develop and execute comprehensive marketing plans and strategies to achieve brand -growth and sales objectives for both our own brands and private label brands.
- Coordinate and manage in-store marketing activities, including visual merchandising, point-of-sale materials, product displays, and promotional events.
- Plan and execute successful brand launches, ensuring alignment with target market segments, messaging, and promotional activities.
- Collaborate with cross-functional teams, including product development, sales, and design, to ensure successful execution of marketing initiatives.
- Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape, and translate findings into actionable marketing strategies.
- Manage influencer marketing campaigns, including identifying suitable influencers, negotiating contracts, and tracking campaign performance.
- Monitor and analyze marketing campaign performance, utilizing data-driven insights to optimize strategies and drive continuous improvement.

**Qualifications**:

- Proven experience in marketing management, preferably within the cosmetics or beauty industry.
- Strong understanding of traditional marketing principles, brand management, and market segmentation.
- Demonstrated experience in managing successful influencer marketing campaigns and partnerships.
- Proficiency in marketing analytics tools, CRM platforms, and project management software are a plus

**Salary**: R15,000.00 - R25,000.00 per month

Application Question(s):

- Do you have experience in the cosmetic/fashion/beauty industry?

Application Deadline: 2023/06/30



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