Marketing Manager
3 months ago
**JOB OVERVIEW**
The Marketing Manager (UCOOK) leads the overall marketing function for the brand and reports to the Group Marketing CMO. The Marketing Manager works in partnership with the UCOOK CEO, New Product Development (NPD), Food, Product and Development teams, and the in-house studio and functional marketing teams, to drive brand growth and build brand love, supported by the Marketing Co-Ordinator (UCOOK). The Marketing Manager also works with the in-house creative studio and the various functional marketing expert teams to drive revenue growth and brand objectives throughout digital and other channels.
**ROLES & RESPONSIBILITIES**
- Strategy and planning:
- Works with the UCOOK management team and Group Marketing CMO to develop the annual marketing strategy for UCOOK, including setting objectives and target metrics for all projects
- Develops the annual calendar of marketing activity with UCOOK CEO, NPD, Food and Retail teams
- Works with UCOOK BI team and Group Marketing CMO to set up and track key consumer and web site metrics, as well as metrics for all marketing activities, to determine effectiveness and ROI
- Growth marketing - tracks and understands key brand growth metrics (new customer acquisition and retention), and develops relevant campaigns to drives sales growth and address negative changes in key metrics
- Works in partnership with the Group Paid Media Lead and supporting agencies to drive customer acquisition via paid media (Google Ads and social media), and ensures conversion via input into UX on UCOOK web site (working with Product and Development team)
- Works with Group Partnership Lead and Group CRM Lead to maximise new customer acquisition via partnerships, lead generation campaigns, etc.
- Proactively seeks out new and innovative opportunities to drive customer acquisition beyond existing partnerships and channels
- Always-on marketing - executes compelling, innovative and integrated evergreen marketing communications, based on the marketing calendar
- Owns all campaign and promotional rollouts, and with internal stakeholders and external suppliers, ensures all deadlines are adhered to, driving executional excellence
- Conceptualises, briefs and delivers creative brand-building, promotional and growth campaigns, including the creation of strong visuals and collateral to convey messaging, in collaboration with the in-house creative studio and functional experts
- Own retail and communication rollout of all campaigns, supported by the Marketing Co-ordinator
- Works in partnership with the functional marketing team to grow the UCOOK community, leveraging the components of the UCOOK digital eco-system (web site, social media, CRM, blog, etc.)
- Works with the functional marketing team to get new partner programmes set up and establishes a good working relationship with partner, including management of day-to-day marketing relationship
- Budget management - Sets up budgets and manages implementation to come in on budget
- Supports the NPD and Food teams in the development of own-label packaging
- Defines packaging architecture and hierarchy, working with Group Marketing CMO
- Defines key messaging and brief in packaging copy & design for all new own-label products
- Stakeholder management:
- Owns interface with NPD and Food teams in terms of co-ordinating new product launches and promotional plans, and works with the development team to ensure seamless integration between marketing activities, promotions and website
- Ensures all stakeholders are delivering to the marketing calendar (functional expert team, creative studio, etc.)
**QUALIFICATIONS & EXPERIENCE**
- Degree or diploma in Marketing or Advertising
- 6 - 8 years relevant brand management experience, with a proven track record in digital growth marketing
- Strong digital and growth marketing skills:
- Commercially minded, with a strong focus on tracking and understanding key metrics
- Analytical
- Problem solving
- Proven track record in digital growth marketing and data-driven decision-making, preferably in an e-commerce environment
- Brief writing and ability to evaluate concept, copy and design
- Strong oral and written communication
- Project and management
- Line management
- Operational excellence
- Budget management
- Packaging development
- Attention to detail
- Builds strong relationships
- Negotiation skills
- Entrepreneurial mindset - digs into data to understand the details and connects the dots to understand the bigger picture
- Self-starter who can work independently
- Builds strong relationships
- Accountability
- Ability to motivate self and others
- Shows initiative
- Finger on the pulse of current trends & micro-trends (food, health & wellness & pop culture)
**ABOUT US**
UCOOK is a tech start-up and meal-kit delivery service based in Cape Town. Our network of top SA chefs creates recipes for our customers to choose from each week, and we deliver the fresh, locally sourced ingredients to their door.
We have other current jobs related to this field that you can find below
-
Marketing Account Manager
3 months ago
Cape Town, South Africa Epsidon Management & Marketing Consultancy Full time**JOB PROFILE**: **Job Title: Marketing Account Manager** **Division**:Marketing **Location & Address**:Century City, Cape Town **Reports to**:Marketing Operations Manager **Direct Subordinates**: 0 **Total Staff in Function**:8 **WORKING RELATIONSHIPS**: **Internal**: - Procurement - Sales Operations - Brand Operations - Account Managers - Systems...
-
Junior Marketing Manager
2 months ago
Cape Town, South Africa Maspark Sales and Marketing Full timeJoin one of South Africa’s leading FMCG Sales and Marketing company and become part of a winning team. If FMCG and building brands excites you, along with a fast paced and innovative environment, then this position may well be for you. We have an exciting opportunity available for a Junior Marketing Manager based at our Head Office in Cape Town. The job...
-
Digital Marketing Manager
2 months ago
Cape Town, South Africa Tiger Digital Marketing Full timeTitle: Remote Marketing Operations Manager **Responsibilities**: **Administrative Duties**: Efficiently manage and organize administrative tasks to ensure smooth day-to-day operations. Coordinate and schedule meetings, conferences, and other events as needed. Handle travel arrangements and accommodations for team members. **Financial Management**: Assist...
-
Account Manager for eCom Marketing Agency
3 months ago
Cape Town, South Africa Hustler Marketing Full timeHustlerMarketing is looking for an Account Manager. Hustler Marketing is a world-class email marketing agency. We customize plans of attack for each of our clients to help them double or even triple their email revenue.HM is made up of 80+ people from around the world. We work remotely, yet we’re most proud of our ability to crush it as a cohesive team....
-
Sales and Marketing Management Programme
2 months ago
Cape Town, South Africa Dauntless Dynasty Marketing Full timeRole description Sales and Marketing Management Programme. Dauntless Dynasty Marketing is a direct sales and marketing company looking to take on the next up and coming entrepreneurs and young minds of this generation. What we have to offer you in our sales and marketing management programme is a fresh start in an industry that is guaranteed to always...
-
Account Manager Associate
2 months ago
Cape Town, South Africa Hustler Marketing Full time**Hustler Marketing is looking for an Account Manager Associate.** **The main purpose of the Account Managers’ Associate (AMA) is to assist our Account Managers with their work and provide support to the Service Department, primarily by assisting with technical tasks on the Klaviyo. **_ Mission Statement: _**About Us**: HM is made up of 100+ people from...
-
Account Manager for Ecom Marketing Agency
2 months ago
Cape Town, South Africa Hustler Marketing Full time**HustlerMarketing is looking for an Account Manager.***: HM is made up of 80+ people from around the world. We work remotely, yet we’re most proud of our ability to crush it as a cohesive team. We’re team-minded, and strive to create a culture where each person is encouraged to do their best. As for clients, our list is incredibly diverse, with stores...
-
Social Media Marketing
2 months ago
Cape Town, South Africa Lec Marketing Full timeLooking for a social media marketer. The position is a full remote position. You will need a stable internet connection and your own laptop. They need to fit into the culture of the business and strive to make not only our business but also our client's business a success. Organizational skills is a must have, along with time management skills. Our...
-
Marketing Copywriter
2 months ago
Cape Town, Western Cape, South Africa Harvest Moon Marketing Full timeOur digital marketing agency is looking for a self-motivated copywriter and digital marketing all-rounder. Is that you? It is a fully remote, contract position. However, you must be online for regular business hours each day. Each morning, there will ...Qualifications:At least 2 years of copywriting and digital marketing experience. A university or college...
-
Marketing Coordinator
2 months ago
Cape Town, South Africa Maspark Sales and Marketing Full timeYou would be responsible for supporting the marketing team in executing various marketing initiatives and campaigns. Content Creation: Collaborate with the marketing team to develop engaging content for different platforms, including website, blog, social media, and marketing collateral. This involves writing and editing copy, creating visuals, and ensuring...
-
Copywriter - Ecommerce Marketing Agency
2 months ago
Cape Town, South Africa Hustler Marketing Full time**Mission statement**: The primary mission of our Copywriter is to maintain the high copy standards of our company by playing an active role in the copy creation and editing process across our range of clients and for our internal marketing material. **About Us**: HM is made up of 100+ people from around the world. We work remotely, yet we’re most proud...
-
Fixed Interest Portfolio Manager
3 months ago
Cape Town, South Africa Fund Manager Full timeVacancy Senior Analyst/Portfolio Manager - Fixed Interest As Senior Analyst/Portfolio Manager - Fixed Interest you be responsible for driving detailed credit research and manage select portfolios within the fixed income team. Monitor domestic and global situations, analyse their effect on investments to ensure the successful management of portfolios. You...
-
Account Manager
2 months ago
Cape Town, South Africa WOW Marketing Full timeCompany Description WOW Marketing Services is a market leader in providing innovative employee engagement and sales incentive solutions. Founded in May 2007 by industry experts, the company offers tailor-made engagement and incentive solutions to meet the unique organisational needs of businesses. Located in City of Cape Town, WOW Marketing Services'...
-
Sales and marketing Program
1 month ago
City of Cape Town, South Africa Massive Diamonds Marketing Full timeA sales program is a structured plan or system designed to organize, manage, and enhance a company's sales activities. It typically includes various strategies, processes, tools, and training aimed at improving sales performance and achieving specific business objectives. Key components of a sales program often include: 1. **Sales Strategy**: - A clear...
-
Cape Town, South Africa Massive Diamonds Marketing Full timeWelcome to Massive Diamonds Marketing! Our marketing company is overflowing with young talent in the sales industry. We teach and train the inexperienced youth to be self profitable while grooming their leadership skills. There is not a single cent we'll be expecting from you, the only cost is hard work, a great attitude and 100% effort ever a period of 6-8...
-
Sales and Marketing Management
3 months ago
Cape Town, South Africa Dauntless Dynasty Marketing Full time**Role description** **Role requirement** - Matric or N4 Equivalent - Well Spoken - Great Leadership Qualities - Practices Gratitude Methods - Highly Competitive - Intense working habits - 16 - 30 years old **Job Types**: Full-time, Commission **Salary**: R3,000.00 - R5,000.00 per month Ability to commute/relocate: - Cape Town, Western Cape: Reliably...
-
Operations Manager
1 day ago
Cape Town, South Africa JTB Marketing Full time**Overview** **Responsibilities** Client Management - Helping oversee client management and service delivery - Onboarding - Facilitate the onboarding of new clients, ensuring a smooth transition, clear communication of project expectations, and alignment with the agency’s processes and standards. - Account Management Process - Oversee the account...
-
Marketing Manager
2 months ago
Cape Town, South Africa Amazon Commercial Services (South Africa) (Pty) Ltd Full time4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Bachelors degree It is an exciting time to be part...
-
Marketing Manager
2 months ago
Cape Town, South Africa Amazon Commercial Services (South Africa) (Pty) Ltd Full timeIt is an exciting time to be part of a team that will continue to innovate to bring value, convenience, and delight to our customers around the world, and now to South Africa.As a Marketing Manager, you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your...
-
Marketing Manager
2 days ago
Cape Town, South Africa GOODHOPE MEAT HYPER Full time**Marketing Manager** A Marketing Manager is responsible for developing and implementing marketing strategies to drive sales and brand awareness for a retail business. This role requires a blend of creativity, analytical thinking, and strong communication skills. - Conduct market research to understand customer trends and preferences. - Analyse marketing...
