Junior Social Media Strategist

5 days ago

Sandton, South Africa Raizcorp Full time

**About Raizcorp**:
Raizcorp is a leading business incubation firm dedicated to helping entrepreneurs scale and succeed. Our mission is to provide a supportive ecosystem that accelerates the growth of emerging businesses through a combination of expert guidance, resources, and networking opportunities. As we continue to grow, we are looking to expand our digital presence and engage more effectively with our audience.

**Job Overview**:
You will work closely with the content, and design teams to create tailored content that aligns with Raizcorp’s values and mission while promoting our services and initiatives.

**Key Responsibilities**:

- ** Strategy Development**:
- Develop and execute a comprehensive social media strategy that aligns with Raizcorp’s overall marketing goals.
- Identify target audiences and create tailored campaigns to drive engagement, lead generation, and brand awareness.
- ** Content Development & Multi-Account Management**:
- Craft compelling, on-brand copy for social media posts, campaigns, and stories across platforms like LinkedIn, Instagram, Facebook, and YouTube.
- Collaborate with the design team to create eye-catching visuals, videos, and other media to complement posts.
- Plan and schedule posts across various platforms, ensuring consistent and timely updates for all accounts.
- Contribute to developing and refining the social media content calendar, ensuring alignment with Raizcorp’s overall brand messaging and tone.
- Oversee the content calendar to ensure timely and consistent posting across all platforms.
- ** Platform Management**:
- Manage and grow Raizcorp’s social media profiles on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- Monitor platform trends, new tools, and best practices to keep Raizcorp’s social media presence current and innovative.
- ** Community Building & Engagement**:
- Engage with followers, respond to comments, messages, and mentions in a timely and professional manner.
- Use organic strategies to grow followers and engagement rates for each division's social media accounts.
- ** Campaign Execution**- Assist in planning and executing promotional Social Media Campaigns for key initiatives, programs, and events.
- Develop engaging content to highlight partnerships and sponsorships in an authentic and creative way.
- Assist with planning and executing social media campaigns, ensuring alignment with each division’s goals and brand identity.
- Support the organization, promotion, and coverage of Raizcorp events, creating buzz and driving attendance.
- ** Analytics & Reporting**:
- Track and analyze social media performance metrics to assess the success of campaigns.
- Provide regular reports to management on key performance indicators (KPIs) and use insights to optimize future strategies.
- Stay on top of social media trends and competitor activity to keep Raizcorp’s content fresh and relevant.
- ** Brand Advocacy & Reputation Management**:
- Ensure Raizcorp’s social media presence remains consistent with its brand values.
- Monitor social media trends and sentiment, addressing any issues that may impact the company’s reputation.
- ** Collaboration**:
- Work closely with the marketing team to integrate social media into broader campaigns and initiatives.
- Collaborate with other departments (sales, customer service, and operations) to align social media messaging with business objectives.
- Curate stories and testimonials from entrepreneurs to showcase Raizcorp’s impact authentically and compellingly.
- ** Fast-Paced, High-Pressure Environment**- Multi-Tasking: Thrive in a dynamic environment with tight deadlines, efficiently managing multiple accounts and competing priorities.
- Team Collaboration: Work closely with the broader marketing team to align efforts across divisions and ensure cohesive messaging.

**Required Skills & Qualifications**:

- ** Experience**:
- Minimum of 2-3 years of experience in social media strategy, preferably in a corporate, digital marketing, or entrepreneurial environment.
- Proven track record of managing social media accounts and successful campaigns across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, etc.).
- ** Skills**:
- Good knowledge of social media platforms and analytics tools (e.g., Zoho Social Media, Hootsuite, Buffer, Google Analytics, Facebook Insights, LinkedIn, Analytics).
- Excellent written and verbal communication skills with the ability to create engaging content.
- Ability to craft a compelling social media voice that aligns with Raizcorp’s mission and values.
- ** Analytical & Results-Driven**:
- Ability to analyze data, interpret results, and adjust strategies accordingly.
- Experience with A/B testing and optimizing social media campaigns for better performance.
- ** Project Management**:
- Good organizational skills with the ability to manage multiple campaigns simultaneously.
- Ability to work independently and as part of a team in a fast-paced, dynamic environm

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