Manager Social Media

7 months ago


Sandton, South Africa Watershed Consulting Full time

**Job Description**:
A Social Media Manager to oversee interactions between the company brand and the public. This includes implementing content strategies on social media platforms, identifying potential opportunities to expand presence and engagement in the social media space, managing all social interactions, and identifying and managing any social media threats to ensure brand protection in the social media sphere. Duties include monitoring and analysing engagement data, identifying trends in customer interactions and planning digital campaigns to build online community.

**KEY PERFORMANCE AREAS**:
Create, manage and optimize digital campaigns across all social media platforms.
Overseeing the development and implementation of digital strategies that promote the brands products.
Interacting with customers and other stakeholders via the company’s social media accounts.
Analysing the company’s digital marketing plan and social media strategy and making recommendations for improvements.
Research social media trends and informing management of the changes that are relevant to the company’s marketing activities.
Setting KPIs for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

**QUALIFICATIONS AND EXPERIENCE**:
NQF Level 6 (360 credits - 8 level framework) in Marketing, Communications, Advertising, or related fields
Marketing & Advertising Experience
PC Literacy (MS Office package) & Microsoft Teams familiarity

Experience of one or two years in community management, advertising, customer service or public relationsExperience with Falcon I.O and Meltwater or any related social media management tools

Knowledge of Photoshop, Illustrator, and Google Analytics advantageous

**COMPETENCIES**:
Digital Media Buying and Optimization
Community Management
Creativity
Technologically savvy
Research
Time management

Decision-making
Appropriate judgement
Planning from mid to long-term viewpoint
Understand how content works on a social web
Excellent verbal and written communication skills
Strong project management skills with the ability to supervise multiple projects


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