Direct Sales Account Executive

6 months ago

Cape Town, South Africa Primedia Recruiter Full time

Key purpose of the role
Acts as a liaison between the sales team and our clients, ensuring customer satisfaction. Proactively addresses clients’ needs and facilitates the sale process from beginning to end. Ultimately contributes to an increase in sales and maintains our company-client relationships at a high standard.

Key outputs/accountability
Knowledge of own and client’s brands and products, as well as the broader media industry
To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors
Have a full understanding of the Primedia+ and EWN platforms; and the respective competitor set.
To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
To embrace social media and digital innovations and understand how they integrate with media and marketing
Understanding of the “audio ecosystem’, digital will be advantageous.
Active Selling and Prospecting for new business
To proactively, and consistently source new clients for our radio stations
To evaluate sales prospects and qualify them for their suitability for radio
To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified.
Strong ability to unpack and see the clients needs in order to be an efficient dealmaker.
To achieve sales targets set by the Team Leader of Direct Sales Manager and GM of Coastal Sales
Service delivery and professionalism
To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands
To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
To build rapport and show case the stations’ brands by entertaining clients as and when required.
To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution
Meet minimum Monthly, quarterly and Annual set targets
Educational qualifications
Matric
Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Sales Skills, Negotiation, and Presentation Skills courses.
Driver’s Licence
Minimum of 3-5 years Media Sales Experience
Required skills
CRM, Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint etc
Ability to think strategically and solve problems
Excellent selling skills
Excellent business written and communication skills.
Ability to conceptualise, prepare and present radio concepts in writing
Creativity
Good organizational skills
Ability to work both independently as well as within a team
Ability to sell business solutions
Initiative & follow Through
Punctuality
Accuracy
Ability to build trust and customer loyalty
Attention to detail
Ability to liaise with senior decision-makers
Knowledge and understanding of the Total Audio ecosystem - Traditional Radio, Audio Streaming, Podcasts, etc., as well as the media industry would be an advantage
**Appropriate social media Knowledge**: Facebook, X, Instagram, Tik Tok, etc.
Attributes
Self-motivated
Ability to cope under pressure
Excellent attitude to colleagues-clients-team
Tenacity/adaptability
High level of energy
Dedication/driven
Innovative/proactive
Assertive
Resilience
Goal getter/driven
Innovative and proactive
Attention to detail
Resilient
Accountable
Pro-active

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