Digital Content Manager
1 week ago
Content Manager: Hotel and Lodge Group: Head Office: Cape Town
Area of Responsibility
Responsible for managing the content marketing Location Cape Town, South Africa
We are currently seeking an ambitious and highly skilled Content Manager who has a strong understanding of social media and digital advertising to join our marketing team.
The duties and responsibilities:
The Content Manager will be responsible for all content requirements for the Group for South Africa and East Africa portfolio, which at present comprises 16 properties.
Collaboration with internal departments and property General Managers as well as media is required.
- Develop and implement the content strategy aligned with marketing targets
- Create and publish engaging content for social media and the website (blogs)
- Collaborate with designer to plan and develop site and social media content
- Edit and proofread content
- Liaise with media and content creators to ensure brand consistency
- Optimize content according to the SEO strategy
- Track social and web analytics to ascertain content engagement levels
- Stay up to date with developments and generate new ideas to draw audience’s attention
- Promotion of property specific offers/specials
- Work alongside the PR agency on editorial/ press content Skills & Knowledge
- Degree in Marketing or related field. Minimum of 3 years’ experience in a Content Manager position
- Hospitality industry experience advantageous
- Experience in setting up and optimizing paid social media campaigns
- Adept at keyword placement and SEO best practices
- A sense of aesthetics and a love for great copy and witty communication
- Ability to edit video content for social media
- Up to date with the latest trends and best practices in online marketing and measurement
- Computer literate: MS Word, PowerPoint, Excel and Outlook & Teams
Ability to commute/relocate:
- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)
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