Digital Content Specialist
7 months ago
**Key Responsibilities**:
- Add, edit, and review content (web pages, PDFs, CSV files) on the public-facing websites.
- Ensure website content is optimized for search engines.
- Manage social media accounts, including posting, monitoring, and responding.
- Perform analytics reporting across various digital activities.
- Collaborate with internal stakeholders on website content updates.
- Create new pages on the public websites with content generated by the communications team.
- Edit existing pages on the public websites.
- Upload and review monthly fact sheets and fund performance data on the websites.
- Manage digital marketing campaigns, including paid search, social media, and display advertising.
- Report on monthly digital advertising campaign performance.
- Review the website for SEO enhancements and implement SEO activities.
- Schedule social media posts based on the social media calendar.
- Monitor social media channels for messages, comments, and mentions.
- Report monthly analytics across website, social media, and digital advertising.
- Provide ad-hoc reporting.
**Qualifications**:
- Tertiary qualification (e.g., BA in Marketing, B.Com in Marketing, Economics, Finance, B.Bus.Sc in Marketing, Economics, Finance).
**Skills, Competencies, and Experience**:
- Proven track record of strong performance.
- Minimum 2 years of experience in financial services and Digital Marketing.
- Strong interest and/or passion in Digital Marketing.
- Excellent attention to detail.
- Tech-savvy.
- Good interpersonal skills.
- Good organizational and time management skills.
- Ability to operate independently as well as within a team.
- Proactive approach.
- Interest in websites, systems, and digital marketing.
- Interest in social media.
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