Marketing & Sales Manager

7 months ago


Cape Town, South Africa Tych Business Solutions Full time

**Minimum requirements**
- Matric
- Relevant diploma or degree in Marketing related field
- At least 5 years experience in marketing/brand development work experience in relevant roles
- Travel and tourism experience preferred but not essential

Marketing
- Manage end-to-end marketing strategy and execution This will include and cover:

- Custodianship of each hotel and brand in terms of brand position and brand bible
- Design and production of all brand creative content and collateral
- Management of all digital channels including:
Websites
- Social Media Accounts
- Google ad Spend
- Influencer collaborations and agreements
- Search Engine Optimisation and management
- Providing content support to sales teams responsible for OTA’s, OTO’s and traditional trade relationships
- Overseeing and supporting hotel/property driven marketing initiatives (‘Dot Marketing’ activities)
- Overseeing and supporting closed group marketing initiatives - cars, golf, cycling, sporting events etc.
- Overseeing and supporting the development of all packaging and direct marketing / sales campaigns
- Oversee and manage the Marketing of all group event capabilities including the support of sales and marketing to all Professional Conference Organisers
- Managing end to end marketing budgets and marketing spend related decisions including the setting of budgets and the tracking of actual spend against budget and efficiencies achieved.
- Understanding and participating in setting rate strategy and architecture

Key Relationships
- The roles requires collaboration and coordination cross-functionality. Key relationships include:

- COO
- Head of Sales
- Hotel Managers
- CFO

**Education**:

- Diploma (preferred)

**Experience**:

- Marketing/Brand Development: 5 years (preferred)



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