Head of Product Marketing

1 week ago

Cape Town, South Africa Black Swan Data Ltd Full time

**We are Black Swan Data**
In a turbulent and fast-changing marketplace, the old world of traditional consumer research is no longer enough. Where there was slow and pre-emptive questionnaires and surveys, now there's big data, machine learning and predictive analytics. For some, it's unknown territory. For Black Swan Data, it's unprecedented possibilities.
Black Swan Data is on a mission to revolutionise Insights & Innovation through the power of Social Prediction. Using sophisticated data science and AI techniques, we unlock social data's potential to understand, connect and predict consumer behaviour more accurately and further ahead than before.
We're fast movers. Since 2011, we've spread our wings across the UK, Hungary, USA and South Africa. Today our team of around 150 Swans (and counting) includes data scientists, developers, insights consultants, analysts, designers, engineers and marketeers.
But first, we're entrepreneurs and champions of change who thrive on moving fast and breaking new ground. In 2015 we were awarded the Sunday Times #1 Fastest Growing Start-Up. In 2016 we were named the UK's Fastest Growing Exporter. And in both 2017 and 2018 we ranked high in the Financial Times 1000 Europe's Fastest Growing Companies. Since, we've been recognised by Deloitte Fast 50 and the London Stock Exchange for our cutting-edge technology and innovative approach.
Now is a great opportunity to join our rapidly growing data and technology SaaS business which is led by an experienced and inspiring management team. We're passionate about what we do and committed to disrupt and drive industry change, so if you're an enthusiastic team player and go-getter we want to hear from you.
- "The best way to predict your future is to invent it."_
Peter Drucker

**The role**:
Reporting into the Chief Product & Marketing Officer, you'll be responsible for building the product marketing strategy and its execution, working closely with teams across Leadership, Product, Sales, Marketing and Customer Success.

**Key responsibilities include**:
**GTM Strategy - **Work with the CPO to evolve the product go-to-market strategy. Work with the wider Marketing, Sales and Customer Success teams to execute effectively at all customer touchpoints.
**Value Proposition** - Continually craft and review our overall product positioning and messaging. Educate internal teams about the value of our product to customers. Create communication plans that translate this into customer engagement and lead generation strategies.
**Sales Enablement** - Form effective working partnerships with customer facing teams to understand their commercial challenges. Support them with materials and comm's for them to effectively go to market with.
**Market Orientation - **Research competitors, customers and users to feed external insights into the product roadmap and marketing strategies. Be the customer champion in all Product and Strategy forums.
**Digital Learning and Community - **Build the process, materials and execute an e-learning platform to make our customer training and onboarding more efficient. Manage a user marketing activity plan to create and engage a community of loyal users.
**Leadership - **Define and build the Product Marketing discipline from the ground-up, including building the team and installing best-in-class processes. Recruitment, set objectives and line manage a growing team.

**Desired skills and experience**
- Demonstrate significant (+5 years) experience in a Product Marketing role in B2B SaaS
- Leadership qualities; the personality and communication skills to engage, build relationships and work effectively with Sales, Product, Marketing and the Leadership team.
- Experience of leading change; i.e. improving and creating new processes, changing ways of working, influencing cross-functional teams
- Experience of creating or managing e-learning and user engagement programmes through digital channels.
- Line Management experience
- Excellent English written and verbal communication skills
- Understanding of market research and/or the FMCG industry would be a plus.

**What makes a Swan?**
We want people fanatical about creating innovative solutions inspired by data. We know Black Swan's DNA is different, it's what helps us find new perspectives on our clients' problems. Working in a fast paced, energized environment, our bar is set high, and an ability to build long lasting partnerships both internally and externally is vital.
We have made a difference at our core and that is embedded in our values.
- We believe in long-term partnerships through transparency and honesty
- We believe in leaving the world in a better place than we found it
- We believe anyone can achieve great things. We do not put people in boxes
- We listen more than we talk
- We think 10% crazy is just about right
- Most importantly, and because you spend 60% of your waking time at work, we believe you should enjoy it

**What We Offer?**
**Remote **Working** **- th

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