Digital Marketing Specialist
4 weeks ago
**Education**:
- ** Degree or Relevant experience within Digital Marketing**
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**Skills/Experience required**:
- ** No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).**:
- ** Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.**:
- ** Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).**:
- ** Latest Facebook Blueprint a must.**:
- ** Proficiency in MS Excel, PowerPoint, and Word.**:
- ** Knowledge of marketing automation technology preferred.**:
- ** Project Management Skills**
***
- ** Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of internal campaigns.**:
- ** Develop, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.**:
- ** Manage the creation of large keyword lists.**:
- ** Optimize copy and landing pages for paid search engine marketing campaigns**:
- ** Manage display network placement lists on AdWords and other contextual advertising platforms.**:
- ** Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.**:
- ** Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.**:
- ** Provide oversight, manage, and be able to generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.**:
- ** Keep pace with search engine and PPC industry trends and developments.**:
- ** Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.**:
- ** Monitor and evaluate search results and search performance across the major search channels.**:
- ** Communicate to team and management on project development, timelines, and results.**
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