Digital Marketing Specialist
2 weeks ago
Our Client in Randburg is looking for a **DIGITAL MARKETING SPECIALIST**
**Duties & Responsibilities**
- Maintain and develop the company’s website and its content using WordPress.
- Ensure the company’s website content consistently meets SEO best practices. Develop and execute effective local SEO strategies for our website, including on-page optimisation, technical SEO, keyword research and mapping, and content strategy.
- Monitor and optimise campaigns to ensure they meet performance targets, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Manage, monitor, analyse and report on Google Analytics, Google Ads, and other relevant sites. (Website performance, traffic and engagement, etc).
- Maintain a consistent look and feel to effectively communicate the company’s brand and image.
- Assist with the design of high-quality marketing materials across a range of media, including product brochures, data sheets and product manuals (InDesign, Photoshop, Illustrator and MS Word).
- Assist with writing, editing and proofreading company documentation.
- Assist the marketing manager with various marketing activities when required.
- Assist with other company-related activities and projects as required from time to time.
**REQUIREMENTS**
- A relevant tertiary qualification in digital marketing or a related field (Essential).
- Prior experience working with websites with a solid understanding of: Design
- Development
- Maintenance
- Brand alignment
- Strategies to drive traffic, engagement, and conversions
- At least five years of experience in a similar role with solid knowledge and understanding of: Website development and maintenance.
- SEO maintenance and creating custom SEO reports.
- Experience with website analysis tools and reporting - e.g. Google Analytics, Google Search Console, SEMRush.
- Strong understanding of on-page optimisation, technical SEO, keyword research, link building, and content strategy.
- Knowledge of HTML, CSS, and JavaScript (as they relate to SEO best practices)
- Knowledge of the Adobe Suite (Photoshop, Illustrator, InDesign)
- MS Office: Word, PowerPoint, Excel, and Outlook (Intermediate skills are essential)
- Graphic design experience is a bonus.
- Photographic experience is an advantage.
For more information please contact:
**Michelle
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