Content Creator Temp Global Grade 09
2 days ago
**Key Outputs**
The purpose of the role involves the tasks of researching, writing, editing and publishing business related information. The content developed may be used for internal publications targeted at employees, management etc. and for publications that are distributed to the general public. Working closely with the line manager and marketing and communications team, the incumbent will implement both the internal brand engagement strategy and PR plans to promote brand awareness, improve reputation and increase employee engagement across Barloworld Equipment in line with the overall business strategy.
**Public Relations**:
- Seek opportunities to enhance the reputation of the Barloworld Equipment brands, and coordinate publicity events as required.
- Establish and maintain effective relationships with journalists and maintain a media database.
- Write, edit, and distribute content for external audiences, including press releases, thought leadership articles, blogs, website content and other marketing material that communicates the organisation's activities, products and services
Maintain records of media coverage and collate analytics and metrics for reporting.
- In collaboration with the Marketing team, organise events (such as exhibitions, open days, press conferences, and press tours).
- Maintain and update information on the Barloworld Equipment website(s).
- Coordinate photo and video shoot initiatives with external service providers.
- Maintain a calendar of assigned projects and deadlines.
- Manage the company's branding.
- Support marketing campaigns through PR and advertising and market related content when required
- Monitor market trends, research consumer markets and competitors' activities to support PR strategy.
**Communications**:
- Collaborate with management to implement an effective internal brand engagement strategy in conjunction with the senior marketing and communications team.
Ensure organisational initiatives are successfully and consistently communicated to all employees through various channels
- Organise and coordinate internal events and initiatives
- Work closely with the design and marketing teams on the production and development of all internal content
- Together with the team, respond to feedback from staff and adjust communications content accordingly
- Compile feedback/status/progress reports to be circulated/presented to key reporting managers on a weekly/monthly basis
- Understand how to communicate difficult/sensitive information tactfully
- Collaborate with management to plan and develop Human Capital (HC) related communications
- Collaborate with management in managing the HC Communications content calendar from content development and dissemination
**Qualification, Experience and Competencies**:
- **Minimum Required Qualification**: Degree in PR, Corporate Communications, Journalism or the equivalent. Advantageous: Post Graduate degree in marketing, communications or psychology
- **Minimum Required Experience**: Two to four years in PR and communication services in a business to business environment, Proven ability to implement PR and communications strategies and communicate recommendations to senior management, Experience managing a brand across multiple markets
- **Knowledge Essential**: Industry best practices and methodologies, Familiarity with information technology, especially digital and video means of communication, Understanding of consumer needs and behaviour
- **Knowledge Advantageous**: Experience within the industrial space
- **Skills Essential**:Communication skills related to persuading and influencing, Strong listening skills, Strong ability to reason with written information, Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees, Strong ability to multi-task, Strong analytical skills partnered with a creative mind, Time and project management skills, including the ability to work on multiple projects simultaneously
- **Personal Attributes Essential**: Strong attention to detail, Concern for communicating clearly, Commitment to behaving correctly and ethically, Customer centricity and focus, Focus on convincing and persuading, Openness to accepting feedback, Strategic thinker able to identify long-term opportunities and trends
- **Personal Attributes Advantageous**: Focus on getting things done, Orientation towards growing and nurturing relationships, Strong inclination for change agility, Preference for team-working, Appreciation for challenging others with respect, Perseverance, Creative thinker and problem solver, Focus on initiating action, Readiness to make and own decisions
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