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Brand Manager

1 month ago

Parktown, South Africa Rand Mutual Assurance Full time

As the Brand Manager you will be responsible for developing and refining the brand identity of RMA and its associated businesses. The incumbent will also be responsible for continuously ensuring band resonance with key stakeholders through effective brand positioning and customer value management through the use of effective marketing and brand management strategies and techniques.

**WHAT WILL YOU DO?**

**Develop & refine brand identity.**
- Create a brand plan and brand strategy and ensuring all aspects of RMA and its associated companies marketing and activities align with the ethos and goals of the brand.
- Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
- Present the brand strategy to senior management and the sales and marketing team at internal meetings.
- Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles.
- Act as RMA’s brand champion and expert while ensuring brand integrity in all respects by championing the brand internally making sure all elements of the company understand the brand and its goals.
- Coordinate and align brand strategy with corporate marketing plan
- Analyse the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

**Brand positioning and management**:

- Develop and maintain brand corporate identity.
- Provide branding direction and develops and executes brand marketing programs.
- Communicate our brand personality internally and align company around foundational ideas.
- Collaborate with other departments to ensure that the commercial goals of the brand are met by helping to develop advertising and promotional programs.
- Manage all aspects of the brand through the supply chain both tangible and intangible
- Create a brand message that results in increased sales, brand loyalty and improving market share.
- Contribute to annual brand planning process.
- Set the brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensures timely completion of all deliverables
- Plan, implement, and execute successful consumer marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
- Anticipate consumer trends and keep brand up to date.
- Review market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
- Identify how our brand is currently positioned in the market.
- Continuously ensure brand resonance with key stakeholders (internal & external stakeholders).

**Customer Value Management**:

- Define and implement customer strategies and policies to deliver on strategic objectives and customer experience
- Develop and implement RMH wide customer understanding & segmentation and relationship management strategies
- Work closely with Marketing Team to define customer experience for each pillar (i.e. COID, RML, AIT)
- Define the customer value proposition and cascade through relevant products & services
- Drives business development initiatives to grow RMA & RML customer base by collaborating with business and the marketing team
- Develop and drive marketing and promotional campaigns for RMA/RML products and services.
- Implement and ensure that all campaigns are delivered on time and within budget
- Monitor and assess campaign effectiveness and identify ways to improve activities.

**Creative Design Studio Management**:

- Oversee overall creative designs (branding, user interface, web design, DTP and print media)
- Lead and direct the creative team output.

**Customer Insights**:

- Gather, review and organise customer data and profiles into segments
- Interpret customer data to generate behavioural trends for improved customer experience.
- Ensure maximum customer engagement and best possible results of campaigns by dissecting campaign results to understand underlying behavioural patterns and to develop insights.
- Manage and continuously improve on customer engagement metrics.
- Track and report performance indicators to the relevant stakeholders at the relevant customer touch points in the customer life cycle
- Measure and report on ROI of completed campaigns.
- Drive customer satisfaction surveys and dissect results to better understand customer experience through identification of pain points and moments of satisfaction within the customer’s journey.

**Team management**
- Staff performance monitoring, coaching and development.
- Recruitment and selection of new members of the marketing team
- Ensuring staffing levels are maintained in order to complete all aspects of the customer strategy.
- Lead team members through campaigns

**WHAT YOU'LL BRING TO THE TABLE?**
- Knowledge of business policies, processes and procedures, legal compliance
- NQF Level 7: Degree in marketing, business management, or adver