Copywriter

3 weeks ago

Centurion, South Africa Brand and Corporate Affairs Full time

**Introduction**
- Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organizations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilizing new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.**Role Purpose**Requirements**:

- Bachelor's degree in Marketing, Communications, English, or a related field.
- 3 to 4 years of experience in copywriting and community management Financial Services will be an added advantage.
- Exceptional writing skills with a keen eye for detail and creativity.
- Proficiency in crafting messaging hierarchies and adapting tone of voice to suit different platforms and audiences.
- Experience in community management, including responding to comments, messages, and inquiries in a timely and professional manner.
- Strong research skills with the ability to gather insights from social listening and audience analysis.
- Knowledge of social media platforms and their features, as well as trends and best practices in digital marketing.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with a customer-centric approach to community engagement.

**Duties & Responsibilities**
- Create messaging hierarchies that resonate with our target audience and align with the brand's identity and objectives.
- Dive deep into our brand's tonality and voice, ensuring consistency across all communication touchpoints.
- Manage community engagement and interactions across social media platforms, fostering meaningful relationships with our audience.
- Conduct thorough research and social listening to understand audience preferences, behaviours, and interests.
- Identify opportunities to position our brand in relevant online spaces where our audience is active and engaged.
- Collaborate with cross-functional teams to ensure that copy and messaging are aligned with marketing strategies and objectives.
- Monitor and analyse the performance of copy and community engagement efforts, making data-driven decisions to optimise results.
- Stay updated on industry trends, best practices, and emerging platforms to continually improve our copywriting and community management strategies.

**Competencies

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