Pillar Marketing Lead

9 hours ago

Johannesburg, South Africa Afro Miaki Group Full time

To provide strategic partnership to Pillar EXCO, relevant Business Unit EXCO’s and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).

Manage expenditure planning and reporting within approved budget parameters

Increase operational efficiency and suggest solutions to enhance cost effectiveness

Control costs for business area

Plan, implement, manage and report on cost effectiveness and communicate or escalate any variances

Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy

Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances

Contribute to the development of overall area budget

Develop tactical budget for area of responsibility that minimise expenditure and manage costs

Control the budget for area including the authorisation of expenditures and implementation of financial regulations

Drive strategic relationships with relevant peers to enable optimisation of the business value chain

Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business

Actively seek and contribute to diverse opinions

Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation.

Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments.

Provide input into the development of overall segment marketing plans and lead programmes in line with the business strategic direction

Design and develop the relevant integrated customer marketing strategies that ultimately result in profitable growth of the sub-segment across relevant channels

Provide thought leadership to programmes and campaigns aimed at ensuring more efficient program processes

Increase the profitability of existent products/services within portfolio, as well as the development of new products/service for the business

Provide support to the leadership team of respective portfolio

Define and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business’s overall goals and objectives.

Consult with business to identify, assess marketing needs and offer innovative solutions

Continuously engage business and marketing stakeholders to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualisation and clarification

Co-create with business and marketing stakeholders to find solutions for business challenges/opportunities, with the aim of elevating the marketing function

Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action

Clarify business requirements and translate business objectives to marketing objectives

Create business case for investment and prioritise according to existing funding

Compile marketing plan and determine the budget

Determine outcomes and measurement requirements

Capability selection (identify marketing disciplines)

Identify marketing mediums and define messaging

Resource the strategic solutioning team aligned to different capabilities

Identify and allocate activities to Capability Leads

Determine areas of impact and develop stakeholder map for delivering end to end solution

Define and lead the integrated marketing communications plans translated from the multiple-franchise/segment business/marketing strategies

Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy

Assign the relevant capabilities to refine the IMC plan

Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement

Lead the outcomes of the various capabilities through the marketing value chain

Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan

Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures

Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain

Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development

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