General Manager: Digital Marketing Imea

3 days ago


Johannesburg, South Africa Nandos Careers Full time

There is an exciting opportunity to join the Nando's SA Marketing Department as a General Manager: Digital Marketing IMEA based at our Johnnesburg (Nando's Central Kitchen) Office.

You’ll be mentored and coached by your direct Line Manager: Chief Marketing Officer IMEA.

This role is accountable for the design, implementation and execution of the Digital Marketing Strategy for Nando’s IMEA.

At Nando’s, we take pride in “It's the people that make the chicken”.

Do you have the courage? Do you value the opportunity to develop? And do you thrive on hard work with the ability to have a sense of fun? If so, then your journey starts here.

**Minimum Requirements**:
Degree or equivalent NQF level 6 qualification (specialising in Digital Marketing)

Have a minimum of 8 years’ experience as head of e-commerce, virtual retail environments in a global environment
- Advantageous_

Postgraduate degree or equivalent NQF level 7 qualification (IT, Computer Science, Business Technology)

**Knowledge**
- Knowledge of database management (Intermediate)
- Knowledge of budget management and finance (Advanced)
- Knowledge of database management (Intermediate)
- Knowledge of Digital platforms (Advanced)
- Knowledge of Digital Media (Advanced)
- Knowledge of software development (Intermediate)
- Knowledge of Social Media legislation (Advanced)
- Knowledge of POPI (Intermediate)
- Strategic planning Skills (Advanced)
- Microsoft Office skills (Advanced)

**Duties & Responsibilities**:
**Budget and financial management (5%)**
- Manage the development and implementation of the digital marketing budget
- Monitor adherence to project budgets and propose cost-saving measures where appropriate
- Manage all costs including agency fees, media fees as well as production and distribution costs

**Reporting and BI (5%)**
- Develop the appropriate reports and dashboards based on owned and third-party channels
- Analyse digital platform and media data
- Provide insights into digital and media performance

**Duties and Responsibilities**:
**Digital strategy development, implementation and execution (20%)**
- Develop the Nando’s off premise plan aligned to the long-term business strategy for IMEA
- Set actionable strategic priorities for digital marketing that is aligned with the business objectives and ensures successful implementation and measurement thereof.
- Provide input into the development of the IMEA Marketing strategy
- Develop the Nando’s Digital Strategy including communications, media, channel, B2B,e-commerce and CRM
- Develop and manage substantiated, innovative and consumer driven digital initiatives in order to deliver against the key business targets outlined in the existing marketing strategy
- Source suppliers for the development and deployment of Regional Framework Services (RFS)
- Engage and work with agencies to devise strategies to grow Nando’s owned channels’ contribution to total sales
- Develop, implement and execute the Procure to Pay (PTP) framework

**Digital channel development (20%)**
- Enable business growth and sustainability through the identification and implementation of new digital platforms
- Develop and implement co-owned e-commerce channels
- Grow and develop e-commerce opportunities to meet customer needs and revenue streams
- Create relationships with third party aggregators/ delivery channels
- Identify and introduce digital platforms to enhance the overall customer experience
- Evaluate and source appropriate technology to improve Nandocas’ experience
- Evaluate potential digital partnerships to benefit the Brand
- Support the head of strategic partner marketing in developing and impending a long term B2B strategy aimed at driving alternative revenue streams for Nando’s
- Support head of strategic partner marketing to ensure accurate forecasting and reporting of voucher sales.

**Digital communication and media management (15%)**
- Support the Digital Marketing Manager and Marketing Manager of Communications in creating and implementing the long-term digital communications strategy across all channels
- Support digital marketing manager and marketing manager of communications in creating and enforcing digital communication protocols and policies
- Evaluate and report on the effectiveness of online communication campaigns and revamp where required
- Evaluate and recruit media service providers
- Negotiate terms and conditions, retainers and manage SLAs
- Facilitate digital platform support of the crisis communications team

**Business enablement through digital growth (10%)**
- Review new technologies to ensure that Nando’s remains current with regard to developments in digital marketing
- Review the conversion rates reports and suggest improvements to the Nando’s website, managing any future re-designs of the website
- Proactively identify ways in which Nando’s can incorporate multimedia into its marketing campaigns and communication
- Work with design, marketing and tec



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