Retail Development Manager

2 weeks ago

Durban, South Africa Alarasi International (Pty) Ltd Full time

We are looking for an experienced
Retail Development Manager in the cosmetic industry (preferably luxury brands) who will be responsible for the launching, marketing and building a wholesale distribution network for a portfolio of international beauty brands in South Africa.
- **(MUST HAVE SALES EXPERIENCE IN THE COSMETIC WHOLESALE INDUSTRY)**_

**Key Responsibilities**
- Brand Performance_
- Develop and execute brand strategies and marketing plans that resonate with the target market that drive market share growth.
- Analysis of brand strategy and performance and effect changes as needed.
- Accurately set annual wholesale budgets for the brands and formulate plans to alleviate sales deficits.
- Effective adaption of global strategies to suit the SA market and to meet the retailer's expectations.
- Monitoring retail prices in the market to ensure the brands remain competitive while at the same time monitoring brand ex-works and forex trends and formulating strategies to manage pricing effectively
- Research and analyse consumer behaviour, market trends and competitor activity.
- Keep abreast of emerging markets and market shifts with an awareness of new products and competition status, providing market and customer feedback.
- Stay up to date with current market trends.
- Build and maintain strong relationships with all stakeholders to ensure full support of the brands in the market.
- Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
- Sales_
- Develop and execute the wholesale strategy that will drive brand sales and maximise profitability.
- Prospect and qualify new wholesale leads.
- Schedule meetings and presentations with prospects
- Create, plan, and deliver presentations on company products
- Track all sales activities in the company CRM system and keep current by updating account information regularly
- Communicate customer and prospect product pain points
- Maintain a well-developed pipeline of prospects
- Negotiate prices and terms and prepare sales agreements
- Increase product sales and market share.
- Achieve positive sales growths monthly and annually through the development and driving of "sell out" strategies
- Monitor competitor activity and plan the appropriate response.
- Responsible for achieving the agreed objectives and sales targets for the wholesale channel of the brands.
- Build and promote strong commercial relationships with wholesale clients by understanding their needs and objectives.
- Liaise with wholesale clients regarding in-store space allocations.
- Create sales aids for the brands.
- Assist in setting up and driving sales at events/launches/retailer activities.
- Provide feedback on sales/customer-related issues or concerns.
- Identify and implement new ideas to drive sales.
- Manage beauty consultants and promoters to achieve their set KPI's monthly and conduct quarterly performance review sessions.
- Be knowledgeable about the brands.
- Marketing_
- Build the 360° marketing plan for the brands, including Consumer Engagement, Trade Marketing, PR, CRM
- Set up of yearly product and promotional launch plans and calendars across the multiple brands
- Plan and execute marketing initiatives, including ad campaigns, events, sponsorships and corporate social responsibility programs.
- Build brand awareness and increase brand value and profitability.
- Partner with wholesale clients to drive effective demand management on event forecasting for in-store activities (e.g. promotions).
- Create exciting and engaging graphics for social media channels and communication messages.
- Development of support material for events, activations/engagement and other business development initiatives.
- Coordinate brand marketing events and webinars (internal and external), including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and creating marketing material.
- Planning and organising digital brand campaigns and facilitating their success.
- Managing relationships with external vendors such as social media influencers to ensure high-quality and timely execution of marketing programs and to ensure competitiveness.
- Design, update and distribute electronic product catalogues, display guidelines and flow cards.
- Ensure that messaging and marketing activities are aligned with brand and company values.
- Budget and Financial Management_
- Establish budgets, performance specifications and sales estimates.
- Management of marketing and expense budgets
- Management and analysis of A&P spending to ensure effective usage thereof and ensure a ROI and brand profitability
- Manage expenses related to events, launches and promotions
- Ensuring achievement of wholesale budgets across all retailers
- Ensuring market share growth across all retailers
- Prepare monthly performance reports for the brands.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Stakeholder Engagem

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