Strategist (Creative)
3 days ago
A fabulous, independent advertising agency is looking for an agile mid-senior Strategist (Creative) to join their multi-skilled and solutions-driven team at their offices in either Johannesburg or Port Elizabeth. This exciting role requires strategic thinking ability, thinking ahead of the client, and good business sense. As Strategist you’ll need to have a clear understanding of the vision of each of the agency’s brands and know how to strategically guide them forward to make it happen. Some remote work is allowed in this role. Don’t miss out on such a sterling opportunity to creatively drive strategy in this role.
**Responsibilities**:
Act as a strategic and brand custodian on client brands
Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands
Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs
Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies
Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights
Understand ATL and digital channels to enable end-to-end solutions for clients
Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for our clients, including working with media and partners across multiple platforms
Develop, construct, and present compelling strategies to clients
Plays a key role in terms of campaign development and pitches.
**Requirements**:
Advertising school Diploma or University Degree
ATL / TTL agency experience - a must
5+ years’ experience as a Strategist
Experience in developing and presenting solutions within a creative environment
Knowledge of primary and secondary research techniques that best lead the strategic and creative processes
Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness, exposure, and campaigns of client brands and products
Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in better
Strategic energy and drive to think outside of the box
Guides and informs ideation and brainstorming sessions internally and externally
Strong time management and organisational skills
Strong multitasking skills (able to work on multiple briefs at any given time)
Own transport
Located in either Johannesburg or Port Elizabeth.
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