Brand Strategist

1 day ago


Johannesburg, South Africa Cardilogix Full time

Job Overview

**Date Posted**:
Posted 3 hours ago

**Location**:
Johannesburg, Gauteng

**Job Title**:
Brand Strategist

**Salary**:
R38,000 - R50,000

**Salary Type**:
Negotiable

**Education Level**:
Bachelors Degree

**Job Level**:
Intermediate

**Required Experience**:
3 - 5 Years

Brand Strategist - Johannesburg

A Brand Strategist / BTL Advertising position is available in Johannesburg, Gauteng, South Africa.

Mid / Senior level, Full time

R38 000 - R50 000

The responsibilities include analyzing consumer insights, crafting plans for creative team and developing guidelines to promote various brands across multi-channels.

**Duties of the Brand Strategist**:

- Experience in managing brand architecture across a complex portfolio
- Experience in developing foresights and brand future proofing strategy
- Experience in managing from strategy through execution across multi-channel marketing campaigns and/or product and support experiences
- Experience in engaging, inspiring, educating, and collaborating across internal functions
- Experience working with (or within) agencies on brand-building projects
- Building messaging maps, research discussion guides, content strategies, and competitive audits.
- Knowledge and expertise with articulate channel ecosystems and digital customer journeys - working to align and integrate various channels, including web, search, social, campaign, etc.
- Strong writing and storytelling skills and an ability to help teams define their verbal identities.
- Experience conducting qualitative and quantitative research, using it to inform brand, service, and experience design.
- An ability to see the big picture, synthesize insights, and translate them into frameworks for brand strategy and design thinking.

**Qualification**:

- A degree in Business, Advertising and Marketing
- Must have a minimum 4 years advertising agency experience, FMCG industry is a plus.
- Fluent in using Microsoft Excel for data manipulation, analysis, and charting
- Previous digital / marketing / ad agency exp is non-neg

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