Current jobs related to Senior Consumer Insights Manager - Stellenbosch Western Cape - Heineken

  • Senior Consumer Insights Manager

    4 months ago

    Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

    The CIM (Senior Consumer Insights Manager) will be the key strategic advisor & custodian of consumer, shopper and market intelligence which informs, inspires & provokes transformational action for growth. This includes the synthesis of key insights from disparate information sources, with the primary purpose of identifying opportunities and risks to deliver...

  • Consumer Insights Manager

    4 months ago

    Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

    Our client is looking for a Consumer Insights Manager to join their team. Utilise various internal and external data sources to build a bank of knowledge and learnings from data that will help to shape and inform the Marketing and Sales teams strategic thinking, activity choices, forecasting and planning, not only for their brand but for the business, using...

  • Consumer Insights Specialist

    4 months ago

    Cape Town, South Africa Webrepublic (Pty) Ltd Full time

    Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland’s leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a **Consumer Insights Specialist** to expand our local presence into...

  • Consumer Insights Associate

    4 months ago

    Cape Town, South Africa PepsiCo Full time

    Overview: PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s,...

  • Insights Manager

    4 months ago

    Cape Town, South Africa Performer Recruitment Full time

    **Introduction** A distributor specializing in premium alcohol brands is seeking an Insights Manager to join their dynamic team. The vacancy calls for someone who shows collaborative and leadership-based teamwork, who is professional in their approach, and who is inspired through creativity to fill this exiting role. The role is best suited to someone with...

  • Strategic Insights Manager: Western Cape: Permanent

    5 months ago

    Cape Town, South Africa Isilumko Staffing Full time

    **Strategic Insights Manager: Western Cape: Permanent Position** The purpose of the job will be to deliver breakthrough strategic insight which enables the creation of compelling Consumer-led Innovation propositions and validate those propositions to the point of execution with relevant teams. **Key Responsible Areas**: - Design and deliver front end...

  • Senior Consumer Growth Manager

    4 months ago

    Cape Town, South Africa Uber Full time

    **About the Role** **The Senior Consumer Growth Manage**r role is a unique opportunity to have a direct impact on the success of Uber Eats in Sub-Saharan Africa (SSA). This role will lead critical growth initiatives such as Membership (Uber One), consumer growth partnerships, commercial monetisation projects and growth marketing initiatives - all...

  • Regional Senior Brand Manager

    2 months ago

    Cape Town, South Africa MNA Recruitment (Pty) Ltd Full time

    A global pharmaceutical company has a vacancy for a Regional Senior Brand Manager within their Consumer division.Job Purpose:The Regional Sr. Brand Manager is responsible for driving the growth model for brands in the Consumer cluster. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with commercial...

  • Marketing Brand Manager

    2 weeks ago

    Stellenbosch, Western Cape, South Africa Farm Manager SA Full time

    Job Title: Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our team at Farm Manager SA. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.Key Responsibilities:Brand Strategy: Co-ordinate and implement brand...

  • Insights Analyst

    3 months ago

    Cape Town, South Africa British American Tobacco Full time

    **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT SOUTH AFRICA IS LOOKING FOR AN INSIGHTS ANALYST TO JOIN OUR TEAM IN CAPE TOWN** **SENIORITY...

  • Digital Insights Lead

    4 months ago

    Cape Town, South Africa Collinson Full time

    **Permanent** **London or South Africa** Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide...

  • Insights Specialist

    4 months ago

    Cape Town, South Africa THE SKILLS MINE (PTY) LTD Full time

    **Requirements**: - 3 Years experience in research and/or FMCG industry - Proficient on Nielsen / IRI software - Experience with Power BI software, Power Pivot and Power Query - Experience working with offtake data - Experience with Qlikview, Tableau, or SAP systems - Experience with Shopper Research - Exposure to Spar Insights, dunnhumby or CPM data -...

  • Senior Brand Manager

    4 months ago

    Stellenbosch, South Africa Recruitment Matters (Pty) Ltd Full time

    Our client is looking for a Senior Brand Manager to join their team. Implement, for the assigned brand, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing,...

  • Tech PR Account Managers

    4 days ago

    Cape Town, South Africa DUO Marketing + Communications Full time

    About DUO Marketing & Communications DUO is a specialist Tech PR and digital marketing agency with over 20 years experience. Founded in 2004, our business has won numerous international awards for our strategic approach to PR and digital marketing for Tech companies. DUO’s vision is to give Tech innovators a voice. Our strength lies in our ability to...

  • Senior IT Programme/project Manager

    4 months ago

    Cape Town, South Africa SET Recruitment Consultants Full time

    **Senior IT Programme/Project Manager (Consumer)** **R1.5m - R2m plus Bonus** **Cape Town** Superb Career Opportunity with a Global FMCG Market Leader. This is a new position reporting to the CIO. You will work closely with the Consumer Experience (CX) function to develop and own the standard methodology regarding all client interfacing technology,...

  • Consumer Growth Analyst, UBER Eats South Africa

    5 months ago

    Cape Town, South Africa Uber Full time

    **About the Role** *** The Eater Growth Analyst role is a unique opportunity to have a direct impact on the success of Uber Eats in Sub-Saharan Africa (SSA). You will support the South African and Kenyan business (with additional expansion opportunities) and Eater (consumer) team by developing a deep, quantitative understanding of local market dynamics,...

  • Head of Consumer Marketing

    3 months ago

    Cape Town, South Africa Wilderness Full time

    The Head of Consumer Marketing manages our Wilderness consumer marketing channels and contributes to the growth of our direct business sales. This is an exciting opportunity for a creative, results-driven and strategically minded individual to make a significant impact on how we market and drive direct business. This senior role reports directly to the...

  • Customer Insights Specialist

    5 months ago

    Cape Town, South Africa e-Merge IT Recruitment Full time

    A venture startup providing unique insights into consumer behaviour for investors and corporate clients with a mission to deliver differentiated and in-depth consumer research, shaping investment decisions and strategic moves in the market is looking for a **Customer Insights Specialist **whose attention and efforts are on understanding customers (or...

  • Senior Insights Analyst

    4 months ago

    Cape Town, South Africa AnyVan Ltd Full time

    AnyVan makes moving anything, anywhere easier, more affordable and greener for everyone. With Over 8 million customers across the UK and Europe since our launch over a decade ago, we’re proud to be known as the largest, fastest growing tech company in the logistics industry. Like many popular marketplaces, we’re asset light - i.e., we don’t own any...

  • Data Insights Analyst

    3 weeks ago

    Cape Town, Western Cape, South Africa Talent Acquisition Consulting (Pty) Ltd Full time

    We are seeking a talented professional to join our team at Talent Acquisition Consulting (Pty) Ltd as a Data Insights Analyst. In this role, you will leverage transactional data from our client's Business Intelligence tool, Qlik, and Point of Sale systems to identify trends and deliver actionable insights that enhance sales performance across their retail...

Senior Consumer Insights Manager

4 months ago

Stellenbosch Western Cape, South Africa Heineken Full time

**We Go Places How about you?**
Immediate Superior: Head of Marketing

Location: Stellenbosch, Cape Town

Function: HBI Marketing

Type of Contract: Permanent

Reference Number: 102829

Closing Date: 05/02/2024

**Purpose**

The CIM will be the key strategic advisor & custodian of consumer, shopper and market intelligence which informs, inspires & provokes transformational action for growth. This includes the synthesis of key insights from disparate information sources, with the primary purpose of identifying opportunities and risks to deliver business value for Heineken Beverages International, through data driven recommendations & decisions (marketing and other internal stakeholders).

**Key Responsbilities**

**Lead Consumer Inspiration within the Marketing teams at HQ and broader HBI markets**- Partner to inspire consumer insight generation in business teams to drive informed business decision- Lead Brand Health measurement and develop/manage Total Market read (Nielsen or other)- Support brand positioning, assets, product and communication development through providing sound consumer insights- Provide key learning and recommendation on action to be done from any consumer research conducted- Look for trends and big picture learnings from various pieces of information understanding the impact / implications for the business and recommendations on how we address or exploit these- Lead the Polaris implementation across HBI focus markets- Implement Brand Power trackers across key HBI market

**Support Innovation agenda**- Support innovation agenda through sound consumer research and insightful recommendations that shape thinking- Track new innovations in market performance ensuring that we are proactive and not reactive- Understand whites spaces and new opportunities based on consumer insights and what the implications and recommendations are for the innovation funnel- Support the Business in market estimation, forecasting, post-implementation evaluations- Incorporating new data sets into market tracking into other data sources to ensure we have a big picture view

**Partner in HBI Portfolio Strategy and Business Planning**- Portfolio Strategy - input through Polaris and portfolio strategy process (WTP & HTW)- Annual Planning (MWB, Integrated Commercial Plan,)- Brand Strategy (Positioning, Pricing, and Markets)

**Lead Vendor Relationships and CMI Budget Management**- Develop partnership with Procurement to develop processes for vendor management and spending optimization- Manage and optimize Opco budget and resources to increase ROI of research spending- Create and maintain vendor management process that is based on on-going reviews and formal feedback

**Ongoing development of depth of CMI expertise within the HBI OpCo: Contribute to development of key stakeholder understanding and leveraging of consumer, shopper and market insights in decision making.**- Develop and coach focus markets stakeholders to ensure that they are constantly growing and developing in consumer and market insights- Lead personal development and career development- Upskill colleagues through imparting knowledge and empowering them- Build strong relationships within team and broader business

**Experience**- 10 years+ Marketing, Insights, and Analytics experience- Proficient using the latest versions of Microsoft Word, Excel, Powerpoint, bespoke research analytics platforms (e.g. SPSS, Tableau)- Proven Consumer Insight interpretation and analysis e.g. Retail Audits, Media & Marketing Mix Optimisation, Qualitative and Quantitative research, Portfolio Strategy, Price Elasticity- Excellent oral (story-telling)and written communication skills and exceptional interpersonal skills. Able to explain and translate complex concepts into meaningful insights and action for the business in oral and written forms.- Proven skills in unearthing insights to drive strategy, identify growth opportunities, trends, innovation & advertising development**Insightfulness - **Balancing multiple internal and external sources of information with intuition in order to generate integrated insights that enable the development of compelling narratives that drives business value generation-
**Innovativeness** - Fearlessly challenges conventional ways of working and thinking in all aspects of the business - in order to inspire continuous improvements that drives business value. The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems.**Personal effectiveness & excellence** - Display an iterative learning mentality. Actively seeks out opportunities to learn and develop, and promotes learning and development in others**Resilience** - Remains determined despite frequent obstacles. Possess high levels of EQ**Creative**:

- The ability to use imagination and new ideas to produce solutions**Entrepreneurial **- The ability to think ahead to spot or create opportunities and maximize them**Builds collaborative relations