Consumer Insights Associate

6 months ago

Cape Town, South Africa PepsiCo Full time

Overview:
PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
Our core purpose in Insights at Pepsico is to Power Positive Growth by being a catalyst for growth, powered by human insights.

The role of the Consumer Insights Associate is to lead end to end delivery of research projects in our category portfolio in South Africa, partnering with the Marketing team and supporting the overall business Unit. In addition, the role also entails driving consumer insights initiatives across the portfolio, such as Brand Equity Tracking, occasion tracking and adhoc consumer research projects to define clear opportunities for PepsiCo brands. Supporting the Insights manager and Insights Director in rolling out and entrenching Human segmentations and Human centricity initiatives across the business, is also expected.

**Accountabilities include**:
**Consumer Research**:Lead ad-hoc consumer insights research projects providing input into the design, management of research agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented.

**Brand performance evaluation/Post evaluation of marketing activities**:Monitors brand equity and activities such as occasion tracking on a quarterly basis. Presenting back to the brand and commercial teams with recommendations to ensure we maintain and build our brands.

**Consumer Analysis**: Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports.

**Foundational Framing**:Supporting the roll-out of key strategic initiatives such as Demand Tracker, Needscope, and tech driven initiatives etc. to fully entrench them within the business. Leading projects for opportunities identified for the category. In addition, support relevant projects to understand consumer groups in SA.

**Trends**:Identify and drive knowledge of latest consumer and market trends within your category as well as with the broader commercial team

Qualifications:
**Technical Skills**
- Minimum of 5 years’ experience in both qualitative and quantitative research either at agency or FMCG, building a solid knowledge of research methodologies and techniques (qual &quant); basic statistics.
- Proven Commercial Acumen
- Proven Strategic ability with strong analytical/ creative/ innovative skills
- Good Knowledge of research methodologies and techniques (qual&quant); basic statistics
- Experience in developing and maintaining relationships with external agencies and internal stakeholders
- Excellent communication, presentation leveraging storytelling and project management skills
- Fluent in English
- Bonus is Food and Beverages category experience

**F**Personal skills**
- Passionate, self-motivated, highly curious and strong willing to learn and develop.
- Mature, self-confident and self-managed personality
- Strong can do attitude
- Able to synthesize multiple sources of info to give recommendation
- High level of integrity and ability to push back when challenged by the business
- Committed team player with a passion for growth
- Confidence to build strong relationships with peers and management
- Ability to cope under pressure and be agile in ways of working and thinking
- An eye for detail and highly numerate with strong analytical thinking, proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to gener

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