Head of Marketing

2 weeks ago

Centurion, South Africa Spoor Recruitment Full time

**Job Advert Summary**:
The Head of Marketing will develop and implement strategic marketing initiatives aimed at enhancing brand visibility, client acquisition, and retention. This leadership role requires a combination of strategic thinking, data-driven decision-making, and hands-on execution across digital and traditional marketing channels. The Head of Marketing will lead and manage a dynamic marketing team and work closely with other departments (Sales, Product, and Customer Service) to align efforts and achieve the company’s business objectives.

**Minimum Requirements**:
**Qualifications & Experience**
- A Bachelor’s degree in Marketing, Business, Communications, or related field
- 8+ years of experience in marketing, with at least 3 years in a senior role

**Knowledge and Skills**
- A metrics-driven, strategic marketing mind with a creative eye
- Strong understanding of South African and international market trends and regulatory landscape.
- Proficiency in digital marketing tools, analytics, and CRM software.
- Proven leadership skills to guide the marketing team, foster collaboration, and effectively manage external service providers.
- Excellent communication and interpersonal skills.
- Client-focused with a deep understanding of client acquisition and retention.
- Agility and Flexibility in the face of changing circumstances and perspectives

**Duties and Responsibilities**:
**Key Responsibilities**
- **Strategy & Planning**
- Develop and implement a comprehensive marketing strategy that enables the achievement of the firm’s business strategy.
- Conduct market research and analyses to stay informed of industry trends, competitor activities, client needs and expectations.
- Identify and integrate emerging marketing trends and tools that enhance the firm’s competitive advantage.
- Lead innovation in areas like AI, brand enforcement, and digital transformation.
- **Budgeting**
- Develop the annual marketing budget in alignment with business strategy.
- Ensure effective allocation of the marketing budget, aligning spending with business impact.
- Monitor and track expenditure and maintain marketing budget.
- **Brand Management**
- Strengthen and maintain the firm’s brand positioning within the South African and international Intellectual Property Law markets.
- Ensure alignment of the firm’s communications plans and public relations campaigns with the firm’s brand values and industry specific needs.
- Liaise with media and manage public relations opportunities to enhance firm reputation, visibility and engagement.
- Ensure consistent brand messaging across all channels and touchpoints.
- **Digital Marketing**
- Implement content strategies that enhance online engagement and brand visibility.
- Optimize the firm’s website to enhance user experience and increase lead generation.
- Address client engagement through online platforms and through content personalisation.
- Track digital marketing performance and adjust tactics as needed.
- **Cross Functional Collaboration**
- Collaborate with the Business Development team to support client acquisition and retention through targeted campaigns and strategic messaging.
- Manage internal and external communications, providing feedback to internal teams, and communicating program performance, strategies, and costs to senior leaders.
- **Client Engagement and Events**
- Develop and implement client events that align with the firm’s business development strategy.
- Design and execute events (both virtual and in-person) that highlight the firm’s expertise, creates value for clients, and reinforces the firm’s brand image.
- Oversee vendor selection, logistics coordination, and on-site management to ensure seamless event execution.
- Collect feedback, analyse event performance metrics, and follow up with attendees to continue the engagement.
- Use insights from client interactions to inform future event planning and strategic marketing decisions.
- **Team Leadership**
- Lead, mentor, and develop the marketing team.
- Oversee the recruitment, training, and development of marketing employees.
- Foster a collaborative and results-driven team culture (within the marketing team and more broadly between the marketing and business development teams).
- **Data & Analytics**
- Use customer insights, segmentation, and data analytics to define and understand target audiences
- Measure and report on the performance of marketing campaigns
- Leverage data to make informed decisions and drive continuous improvement.
- Ensure compliance with data protection regulations, including POPIA.

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