Senior Media Analyst

2 weeks ago

Cape Town, South Africa Meltwater Full time

Senior Media Analyst
- Applications are considered on a rolling basis
- Cape Town**We are looking for a talented Media Analyst to join our growing team in our beautiful Cape Town location**

**Who are we?**

With 20 years of experience in the field of online media monitoring, **Meltwater is a global leader in media intelligence and social analytics SaaS solutions** - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights.

**About the Role**:
The Senior Analyst is responsible for tracking, compiling, and reporting customer research metrics that are derived from multiple data points in order to support business decisions.

This role requires the analyst to compile data from multiple customer measurement tools, social media platforms, market research studies, and other data channels and organize the data in formats suitable for analysis. He/she performs data analysis using defined tools and techniques and delivers insights across various customer segments, genres, and media platforms. He also supports the development of reports based on data analytics findings. The work involves data collection, analysis, insight generation, and reporting to various departments as required.

The Senior Analyst will work within a larger professional services team to support Enterprise client deliverables, all while thriving in a fast-growing and versatile organization that offers you empowerment and autonomy.

**What to expect as a Senior Media Analyst**:
The Senior Media Analyst will support our Europe, Middle East and Africa (EMEA) Enterprise Client Success teams from our Cape Town office. This person should be enthusiastic, analytical, hard-working, and self-motivated.

The Senior Media Analyst will collect and evaluate information available publicly using Meltwater’s proprietary software technology. Using this information, the Media Analyst will collate key insights which inform our B2B clients’ decision-making across a range of industries including government, education, retail, banking, and others. This individual should be clued up on current events, have a strong understanding of online, traditional, and social media, be a team player, and be excited to learn about a variety of industries.

**What You'll Do**:

- Provide technical inputs to the planning of data analytics and market research projects
- Provide inputs on the effectiveness of currently available metrics and the feasibility of data collection for the development of new metrics for research projects
- Develop checklists and tracking tools to ensure adherence to data quality control standards
- Conceive templates, dashboards, and other visualization tools for specific projects
- Perform quantitative and qualitative analyses in the execution of research projects
- Assess data quality to gauge suitability for analysis
- Generate reports to share insights from research and analysis with other departments and/or stakeholders
- Manage internal & external stakeholder interactions to ensure alignment of deliverables according to requirements/SLAs set by clients
- Identify data sources for data analytics and newer ways to leverage already available data
- Implement data quality control standards and methods
- Assist users, technical staff, and management to determine and resolve issues associated with project implementation
- Assist in onboarding new clients, whilst identifying the key issues and steps needed for a successful onboarding process.
- Collaborate across different teams and stay up-to-date on industry changes, to maintain an edge in proposing best-in-class media insights reports and deliverables for clients
- Oversee efficiency of workflows - Proactively monitoring and reviewing workflows, identifying potential workflow issues that require assessment & review with clients.
- Analyze data sets and review standard of reporting/project deliverables done by the teams, ensuring that reports are sent to clients within SLAs and in an efficient, accurate, and timely manner
- Develop know-how of meltwater products to help enhance reports
- Execute complicated reports/in-depth analyses when needed

**People Development & Management**:

- Be a culture champion - build and drive the overall culture and vision of the team by leading by example.
- Ensure constant close communication with the team to ensure any changes to deliverables are executed, delivered, and archived accordingly
- Identify challenges within the team, including workflow, welfare and scheduling, and feedback to management.
- Team Development - Liaise with management to identify and execute training needed to optimize the team's overall skills
- Ensure proper briefings, handovers, and mentoring are done for team members to ensure support at all levels

**Who are you**:

- 3-4 years experience as a Data Analyst having relevant industry experience
- You must have a genuine interest in and aptitude for

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